Power Wheels
Encyclopedia
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of battery-powered ride-on toy cars for kids ages 12 months to seven years old. Power Wheels ride-ons are built with kid-sized, realistic features – in some cases, real working features like FM radios
FM broadcasting
FM broadcasting is a broadcasting technology pioneered by Edwin Howard Armstrong which uses frequency modulation to provide high-fidelity sound over broadcast radio. The term "FM band" describes the "frequency band in which FM is used for broadcasting"...
, opening/closing doors and hoods, power lock brakes, and both forward and reverse motion.
History
The Power Wheels brand name dates back to 1984, when San Francisco-based toy company Kransco acquired Pines of America, makers of battery-powered vehicles for children. Two years later, Kransco renamed the line "Power Wheels". By 1990 sales of the battery-powered vehicles reached over 1,000,000 per year.In 1994, Power Wheels was purchased by Mattel
Mattel
Mattel, Inc. is the world's largest toy company based on revenue. The products it produces include Fisher Price, Barbie dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The company's name is derived from...
. Following Mattel's acquisition of Kransco, the Power Wheels line immediately became part of Fisher-Price
Fisher-Price
Fisher-Price is a company that produces toys for infants and children, headquartered in East Aurora, New York. Fisher-Price has been a wholly owned subsidiary of Mattel since 1993.-History:...
toys out of East Aurora, New York
East Aurora, New York
East Aurora is a village in Erie County, New York, United States, southeast of Buffalo. The Village of East Aurora lies in the eastern half of the Town of Aurora.The population was 6,673 at the 2000 census...
. With the addition of new vehicle licenses the new Power Wheels by Fisher-Price
Fisher-Price
Fisher-Price is a company that produces toys for infants and children, headquartered in East Aurora, New York. Fisher-Price has been a wholly owned subsidiary of Mattel since 1993.-History:...
and Mattel
Mattel
Mattel, Inc. is the world's largest toy company based on revenue. The products it produces include Fisher Price, Barbie dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The company's name is derived from...
lines did well.
In 1999, Fisher-Price
Fisher-Price
Fisher-Price is a company that produces toys for infants and children, headquartered in East Aurora, New York. Fisher-Price has been a wholly owned subsidiary of Mattel since 1993.-History:...
announced the Harley-Davidson
Harley-Davidson
Harley-Davidson , often abbreviated H-D or Harley, is an American motorcycle manufacturer. Founded in Milwaukee, Wisconsin, during the first decade of the 20th century, it was one of two major American motorcycle manufacturers to survive the Great Depression...
Motorcycle Ride-On – which contributed to a year of record sales for the entire product line.
Power Wheels Vehicles
Power Wheels ride-on cars, trucks and motorcycles have been sold with more than 100 model names.The latest line of Power Wheels features small scale versions of popular real world vehicles, including the Jeep Wrangler
Jeep Wrangler
The Jeep Wrangler is a subcompact four-wheel drive sport utility vehicle and an off-road vehicle manufactured by American automaker Chrysler, under its Jeep marque – and now in its fourth generation. It is a successor to the famous World War II 'Jeep' vehicle by way of the Willys civilian...
, Jeep Hurricane
Jeep Hurricane
The Jeep Hurricane is a concept vehicle that was unveiled at the 2005 North American International Auto Show in Detroit by Jeep, a subsidiary of Daimler-Chrysler. The Hurricane's one-piece body is composed largely of light-weight structural carbon fiber. Its skid plate is an aluminum spine that...
, Ford F-150, Ford Mustang
Ford Mustang
The Ford Mustang is an automobile manufactured by the Ford Motor Company. It was initially based on the second generation North American Ford Falcon, a compact car. Introduced early on April 17, 1964, as a "1964½" model, the 1965 Mustang was the automaker's most successful launch since the Model A...
, Kawasaki KFX quad, Harley-Davidson
Harley-Davidson
Harley-Davidson , often abbreviated H-D or Harley, is an American motorcycle manufacturer. Founded in Milwaukee, Wisconsin, during the first decade of the 20th century, it was one of two major American motorcycle manufacturers to survive the Great Depression...
motorcycle, Cadillac Escalade EXT as well as Lightning McQueen
Lightning McQueen
Lightning McQueen, typically referred to by his surname McQueen, and occasionally called "Stickers" by his girlfriend Sally , is an anthropomorphic racecar and the main protagonist in the 2006 animated Pixar film Cars, and the deuteragonist of its sequel Cars 2...
from Pixar
Pixar
Pixar Animation Studios, pronounced , is an American computer animation film studio based in Emeryville, California. The studio has earned 26 Academy Awards, seven Golden Globes, and three Grammy Awards, among many other awards and acknowledgments. Its films have made over $6.3 billion worldwide...
’s movie, Cars
Cars (film)
Cars is a 2006 American animated family film produced by Pixar and directed by John Lasseter and co-directed by Joe Ranft. It is the seventh Disney·Pixar feature film, and Pixar's final, independently-produced motion picture before its purchase by Disney...
.
Safety Recalls
Power Wheels vehicles have been the subject of Safety Recalls.The first recall in 1991 involved the 18 Volt Porsche 911
Porsche 911
The Porsche 911 is a luxury 2-door sports coupe made by Porsche AG of Stuttgart, Germany. It has a distinctive design, rear-engined and with independent rear suspension, an evolution of the swing axle on the Porsche 356. The engine was also air-cooled until the introduction of the Type 996 in 1998...
, in which the contacts in the foot pedal switch could weld together in use. If this were to happen, the motor would remain running and the vehicle would continue moving forward, unable to stop. A new accelerator pedal was fitted that eliminated the possibility of welded contacts.
In 1998, Fisher-Price
Fisher-Price
Fisher-Price is a company that produces toys for infants and children, headquartered in East Aurora, New York. Fisher-Price has been a wholly owned subsidiary of Mattel since 1993.-History:...
undertook a monumental recall of up to 10 million Power Wheels 12 volt and Super 6 volt vehicles manufactured since 1986. The recall and repair program was conducted to replace battery fuses and strengthen battery connectors in order to prevent the units from overheating. The main difference of a post recall Power Wheel is that the original "H" (or on very early Power Wheels, "S") connectors are removed and replaced with the larger, black "A" connectors. If a Power Wheels ride-on was built in or before 1998 and has the Black "A" connectors, then the recall work has probably been performed.