Powerade is a sports drink

Sports drink

A sports drink beverage is designed to help athletes rehydrate when fluids are depleted after training or competition. Electrolyte replacement promotes proper rehydration, which is important in delaying the onset of fatigue during exercise...

 manufactured and marketed by The Coca-Cola Company

The Coca-Cola Company

The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia...

. First introduced in 1988, its primary competitor is PepsiCo

PepsiCo

PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...

's Gatorade

Gatorade

Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries...

. , Powerade has grown to take 21.7 percent of the United States market in its category, compared to Gatorade's 77.2 percent.
In 1988, Powerade became the official sports drink of the Olympics, alongside Aquarius

Aquarius (sports drink)

Aquarius is a mineral sports drink manufactured by The Coca-Cola Company. It originated in, and was first introduced in 1983 in Japan as a grapefruit-flavored sports drink, as a response to a competitor's brand of sports drink called Pocari Sweat. It was introduced to Spain and Portugal in 1991,...

, another sports drink made by Coca-Cola. It is a rival of another sports drink, Gatorade.
In July 2001, The Coca-Cola Company launched a new formula for Powerade including vitamins B₃, B₆ and B₁₂, which play a role in energy metabolism.

In July 2002, The Coca-Cola Company updated the bottles of the standard Powerade (previous logo styling) to a new sport-grip bottle

Bottle

A bottle is a rigid container with a neck that is narrower than the body and a "mouth". By contrast, a jar has a relatively large mouth or opening. Bottles are often made of glass, clay, plastic, aluminum or other impervious materials, and typically used to store liquids such as water, milk, soft...

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In 2002, The Coca-Cola Company introduced Powerade Option to the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, in response to Gatorade's popular Propel

Propel Fitness Water

Propel Water is brand of flavored bottled water that is advertised for having antioxidants and vitamins. It is a beverage product of Gatorade and is marketed by PepsiCo.- Launch :...

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