Preetika Rao
Encyclopedia
Preetika Rao, credited as Preetika, is an Indian film actress, model and writer. After a successful career in modelling and then as a film journalist, she made her first appearance in the 2010 Tamil
romantic film Chikku Bukku
.
Preetika was born and brought up in Mumbai
. She belongs to a Konkani
speaking family. Her father owns a prominent advertising agency in Mumbai while her mother is a house-wife. Her twin sister, Amrita Rao
, is a noted Hindi actress. Preetika did her schooling in Canossa Convent High School
and graduated from Sophia College, Mumbai
as a History graduate and acquired a diploma in advertising, mass communication and journalism.
and featured in several prestigious ad campaigns in India, Pakistan, Bangladesh, Sri Lanka and Indonesia. Preetika also had her own Bollywood column with South Side movie magazine in Chennai where she contributed from Mumbai. During her time as a columnist, Preetika also contributed articles in the Deccan Chronicle and the Asian Age
. She currently holds a post with the Bangalore Mirror.
Preetika was first signed by Rajendra Singh Babu to feature in Raktaksha opposite his son, Adithya, in a Kannada language film. The film was postponed and its scheduled to restart in 2011. Preetika's first release was the 2010 Tamil romantic film, Chikku Bukku
, which also featured Arya
and Shriya Saran
. She was approached for the lead role after director Manikandan spotted her Column Picture in Southside magazine, and replaced her instead of Vidya Balan
in the project. Preetika played the role of a Tamil Brahmin girl from the 1980s settled in Karaikudi
who falls in love with Arya, and to prepare for her role she took Tamil diction lessons from her grandmother, who was born in Tamil Nadu
. Post-release, her portrayal has won critical acclaim, with a critic from Rediff claiming that Preetika "walks away with the honours" and looks "fresh and appealing", whilst Sify
's review cites that she has a "scorching screen presence" and is "promising".
Tamil language
Tamil is a Dravidian language spoken predominantly by Tamil people of the Indian subcontinent. It has official status in the Indian state of Tamil Nadu and in the Indian union territory of Pondicherry. Tamil is also an official language of Sri Lanka and Singapore...
romantic film Chikku Bukku
Chikku Bukku
Chikku Bhukku is a 2010 Tamil romance film written and directed by Manikandan, starring Arya, Shriya Saran and debutante Preetika in the lead roles, with Santhanam and Anoop in supporting roles. The film was released on 3 December 2010. The plot of the movie is based on that of the Korean Movie...
.
Early life
Preetika was born and brought up in Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
. She belongs to a Konkani
Konkani language
KonkaniKonkani is a name given to a group of several cognate dialects spoken along the narrow strip of land called Konkan, on the west coast of India. This is, however, somewhat an over-generalisation. Geographically, Konkan is defined roughly as the area between the river Damanganga to the north...
speaking family. Her father owns a prominent advertising agency in Mumbai while her mother is a house-wife. Her twin sister, Amrita Rao
Amrita Rao
Amrita Rao is an Indian actress who appears in Bollywood films.Beginning her career as a model, Rao made her acting debut with Ab Ke Baras...
, is a noted Hindi actress. Preetika did her schooling in Canossa Convent High School
St. Joseph's Convent High School
St. Joseph's Convent High School is an all girls school in Mumbai, India. It is an institution under The Sisters of St. Joseph of Tarbes .-History:...
and graduated from Sophia College, Mumbai
Sophia College, Mumbai
Sophia College For Women is an undergraduate women's college established in 1941 by Society of the Sacred Heart of Jesus. It is affiliated to the University of Mumbai. The governing body of The Society for the Higher Education of Women in India runs the college. The Religious Sisters of the Sacred...
as a History graduate and acquired a diploma in advertising, mass communication and journalism.
Career
Preetika Rao started her modeling career at the age of 19 in an advertisement for Cadburys alongside Amitabh BachchanAmitabh Bachchan
Amitabh Bachchan is an Indian film actor. He first gained popularity in the early 1970s as the "angry young man" of Hindi cinema, and has since appeared in over 180 Indian films in a career spanning more than four decades...
and featured in several prestigious ad campaigns in India, Pakistan, Bangladesh, Sri Lanka and Indonesia. Preetika also had her own Bollywood column with South Side movie magazine in Chennai where she contributed from Mumbai. During her time as a columnist, Preetika also contributed articles in the Deccan Chronicle and the Asian Age
Asian Age
The Asian Age is an Indian daily newspaper with editions in four major cities in India and one in London. The newspaper was launched in February 1994, simultaneously in Delhi, Mumbai and London. At present, it has editions in Delhi, Mumbai, Kolkata, Bangalore and London. The Asian Age brings out...
. She currently holds a post with the Bangalore Mirror.
Preetika was first signed by Rajendra Singh Babu to feature in Raktaksha opposite his son, Adithya, in a Kannada language film. The film was postponed and its scheduled to restart in 2011. Preetika's first release was the 2010 Tamil romantic film, Chikku Bukku
Chikku Bukku
Chikku Bhukku is a 2010 Tamil romance film written and directed by Manikandan, starring Arya, Shriya Saran and debutante Preetika in the lead roles, with Santhanam and Anoop in supporting roles. The film was released on 3 December 2010. The plot of the movie is based on that of the Korean Movie...
, which also featured Arya
Arya (actor)
Arya is an Indian film actor who mainly appears in Tamil films. He is best known for his roles in the films Pattiyal , Naan Kadavul , Madrasapattinam , and Boss Engira Bhaskaran.-Personal life:...
and Shriya Saran
Shriya Saran
Shriya Saran , also known by the mononym Shriya, is an Indian film actress and model. She has worked in several of the regional industries of Indian cinema, having acted in Telugu, Tamil and Hindi language films, as well as a few films in English, Malayalam and Kannada...
. She was approached for the lead role after director Manikandan spotted her Column Picture in Southside magazine, and replaced her instead of Vidya Balan
Vidya Balan
Vidya Balan is an Indian actress, who appears in Hindi films. After graduating with a degree in sociology, she started her career starring in music videos, television shows and commercials, before appearing in feature films....
in the project. Preetika played the role of a Tamil Brahmin girl from the 1980s settled in Karaikudi
Karaikudi
Karaikudi is a town in Sivaganga District in the Indian state of Tamil Nadu.Chettinad literally 'Chetti land' in Tamil, is a collection of 76 villages/towns. Chettinad stretched from Ramnad District and Pudukottai State of 'British' India. The Chettiars, or more properly the Nattukottai...
who falls in love with Arya, and to prepare for her role she took Tamil diction lessons from her grandmother, who was born in Tamil Nadu
Tamil Nadu
Tamil Nadu is one of the 28 states of India. Its capital and largest city is Chennai. Tamil Nadu lies in the southernmost part of the Indian Peninsula and is bordered by the union territory of Pondicherry, and the states of Kerala, Karnataka, and Andhra Pradesh...
. Post-release, her portrayal has won critical acclaim, with a critic from Rediff claiming that Preetika "walks away with the honours" and looks "fresh and appealing", whilst Sify
Sify
Sify Technologies Limited is an Internet service provider established in 1998, based in Chennai, India.-Company profile:...
's review cites that she has a "scorching screen presence" and is "promising".
Filmography
| Year | Film | Role | Language | Notes |
|---|---|---|---|---|
| 2010 | Chikku Bukku Chikku Bukku Chikku Bhukku is a 2010 Tamil romance film written and directed by Manikandan, starring Arya, Shriya Saran and debutante Preetika in the lead roles, with Santhanam and Anoop in supporting roles. The film was released on 3 December 2010. The plot of the movie is based on that of the Korean Movie... |
Meenal | Tamil Tamil language Tamil is a Dravidian language spoken predominantly by Tamil people of the Indian subcontinent. It has official status in the Indian state of Tamil Nadu and in the Indian union territory of Pondicherry. Tamil is also an official language of Sri Lanka and Singapore... |
|
| 2011 | Raktaksha | Kannada | Filming | |
| 2012 | Priyudu | Telugu Telugu language Telugu is a Central Dravidian language primarily spoken in the state of Andhra Pradesh, India, where it is an official language. It is also spoken in the neighbouring states of Chattisgarh, Karnataka, Maharashtra, Orissa and Tamil Nadu... |
Filming |