Premier retail networks
Encyclopedia
Premier Retail Networks (PRN) is a wholly owned subsidiary of Technicolor SA (formerly Thomson SA
Thomson SA
Technicolor SA , formerly Thomson SA and Thomson Multimedia, is a French international provider of solutions for the creation, management, post-production, delivery and access of video, for the Communication, Media and Entertainment industries. Technicolor’s headquarters are located in Issy les...

), founded in 1992. It specializes in digital place based media and digital out-of-home advertising
Out-of-home advertising
Out-of-home advertising is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home...

, and is headquartered in San Francisco, California.

Overview

Premier Retail Networks is a network solution
Solution
In chemistry, a solution is a homogeneous mixture composed of only one phase. In such a mixture, a solute is dissolved in another substance, known as a solvent. The solvent does the dissolving.- Types of solutions :...

 provider in the digital place-based media marketplace. Premier Retail Networks is a wholly owned subsidiary of Thomson SA
Thomson SA
Technicolor SA , formerly Thomson SA and Thomson Multimedia, is a French international provider of solutions for the creation, management, post-production, delivery and access of video, for the Communication, Media and Entertainment industries. Technicolor’s headquarters are located in Issy les...

.

Premier Retail Networks programming is seen in more than 6,600 stores ranging from Grocery to Big Box Retailers and Dining establishments. Premier Retail Networks provides services for approximately 64,000 digital screens deployed in over 10,000 venues. Founded in 1992, Premier Retail Networks began by deploying and operating digital kiosks at retail venues but quickly evolved its focus to becoming “the in-store television network” for big-box retailers.

Today, Premier Retail Networks services multiple venues, reaching 97% of the U.S. market at leading retail and dining chains, including Walmart, Target, Sam’s Club, Costco, Best buy, SUPERVALU, Sears, Fry’s Marketplace, ShopRite, Pathmark, Applebee’s and Chili’s, as well as Walmart Mexico, the largest retailer in Mexico.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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