Press secretary
Encyclopedia
A press secretary or press officer is a senior advisor who provides advice on how to deal with the news media
and, using news management techniques, helps their employer to maintain a positive public image and avoid negative media coverage.
They often, but not always, act as the organization's senior spokesperson. Many government
s also have press secretaries. A deputy press secretary is typically a mid-level political staffer who assists the press secretary and communications director with aspects of public outreach. They often write the press releases and media advisories for review by the press secretary and communications director. There are usually assistant press secretaries and press officers that support the press secretary.
News media
The news media are those elements of the mass media that focus on delivering news to the general public or a target public.These include print media , broadcast news , and more recently the Internet .-Etymology:A medium is a carrier of something...
and, using news management techniques, helps their employer to maintain a positive public image and avoid negative media coverage.
They often, but not always, act as the organization's senior spokesperson. Many government
Government
Government refers to the legislators, administrators, and arbitrators in the administrative bureaucracy who control a state at a given time, and to the system of government by which they are organized...
s also have press secretaries. A deputy press secretary is typically a mid-level political staffer who assists the press secretary and communications director with aspects of public outreach. They often write the press releases and media advisories for review by the press secretary and communications director. There are usually assistant press secretaries and press officers that support the press secretary.
See also
- Spokesperson
- Press servicePress servicePress service is typically a department within an organizaton of some kind whose function is to communicate with mass media on topics related to that organization by issuing press releases and using other various means such as public speeches at news conferences, answering questions by telephone or...
- Office of the Press Secretary (Philippines)Office of the Press Secretary (Philippines)The Presidential Communications Group or simply the Communications Group, is a collective name for the newly formed offices within the Office of the President of the Philippines referring to the following positions and offices: the Presidential Spokesman, the Presidential Communications Operations...
- White House Press SecretaryWhite House Press SecretaryThe White House Press Secretary is a senior White House official whose primary responsibility is to act as spokesperson for the government administration....
- Chief Cabinet SecretaryChief Cabinet Secretary__notoc__The of Japan is a Minister of State who is responsible for directing the Cabinet Secretariat. The main function of Chief Cabinet Secretary is to coordinate the policies of ministries and agencies in the executive branch...
- Spin DoctorSpin (public relations)In public relations, spin is a form of propaganda, achieved through providing an interpretation of an event or campaign to persuade public opinion in favor or against a certain organization or public figure...