Pressure politics
Encyclopedia
Pressure politics generally refers to political action which relies heavily on the use of mass media and mass communications to persuade politicians that the public wants or demands a particular action. However, it commonly includes intimidation, threats, and other covert techniques as well.

The use of pressure, intimidation and manipulation has existed for millennia. However, its origins are most commonly associated with the temperance movement
Temperance movement
A temperance movement is a social movement urging reduced use of alcoholic beverages. Temperance movements may criticize excessive alcohol use, promote complete abstinence , or pressure the government to enact anti-alcohol legislation or complete prohibition of alcohol.-Temperance movement by...

 in the late 19th century and first two decades of the 20th century. Discovering the power of utilizing the mass media to exert pressure on politicians is usually attributed to Wayne Wheeler
Wayne Wheeler
Wayne Bidwell Wheeler was an American attorney and prohibitionist. Using deft political pressure and what might today be called a litmus test, he was able to influence many governments, and eventually the U.S. government, to prohibit alcohol.Wheeler was born in Brookfield, Ohio, to Mary Ursula...

, the de facto leader of the Anti-Saloon League
Anti-Saloon League
The Anti-Saloon League was the leading organization lobbying for prohibition in the United States in the early 20th century. It was a key component of the Progressive Era, and was strongest in the South and rural North, drawing heavy support from pietistic Protestant ministers and their...

. Under his mentorship, a number of skilled practitioners of pressure politics emerged within the league (Odegard, 1928). One of the most accomplished of these was William E. Johnson
William E. Johnson
William Eugene "Pussyfoot" Johnson was an American Prohibition advocate and law enforcement officer. In pursuit of his campaign to outlaw intoxicating beverages, he openly admitted to drinking liquor, bribery, and lying...

, better known as "Pussyfoot" Johnson.

One leader of the league testified that prior to its passage in Congress, he had compiled a list of 13,000 business people who supported prohibition. They were then given their instructions at the crucial time:

We blocked the telegraph wires in Congress for three days. One of our friends sent seventy- five telegrams, each signed differently with the name of one his subordinates. The campaign was successful. Congress surrendered. The first to bear the white flag was Senator Warren Harding of Ohio. He told us frankly he was opposed to the amendment, but since it was apparent from the telegrams that the business world was demanding it, he would submerge his own opinion and vote for submission. (Pollard, 1932, p. 107).


The league was so powerful that even national politicians feared its strength. The Eighteenth Amendment creating Prohibition might well not have passed if a secret ballot had made it impossible for the league to have punished the "disobedient" at the next election (Sinclair, 1962, p. 110).

The Anti-Saloon League did not believe its actions to be immoral. To the contrary, its activities to bring about Prohibition were viewed as moral and justified because it believed it was working to bring about God's will (Asbury, 1968, pp. 101–102).
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