Prime Group is a Swedish

Sweden

Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

 company founded by Carl Fredrik Sammeli and Folke Hammarlind in 1998. The group consists of the communication

Communication

Communication is the activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast...

 consultancy Prime PR and United Minds, offering comprehensive business intelligence

Business intelligence

Business intelligence mainly refers to computer-based techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes....

 services.

Prime is based in Stockholm

Stockholm

Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...

 and represented in New York

New York

New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

, Sacramento

Sacramento

Sacramento is the capital of the state of California, in the United States of America.Sacramento may also refer to:- United States :*Sacramento County, California*Sacramento, Kentucky*Sacramento – San Joaquin River Delta...

 and Brussels

Brussels

Brussels , officially the Brussels Region or Brussels-Capital Region , is the capital of Belgium and the de facto capital of the European Union...

. The company has about 120 employees which makes it one of the major strategic communication

Strategic Communication

Strategic Communication can mean either communicating a concept, a process, or data that satisfies a long term strategic goal of an organization by allowing facilitation of advanced planning, or communicating over long distances usually using international telecommunications or dedicated global...

 firms in the Nordic region, along with Kreab

Kreab

Kreab is a Swedish communication consultancy, the largest in the Nordic region. Kreab was founded as Kreativ Information AB by Jan-Erik Ander, Peje Emilsson and Peder Olin in Stockholm 1970...

 and JKL Group.

Some of the current and former employees are Swedish politicians and media personalities. Among them are Sakari Pitkanen, former global editor-in-chief of Metro International

Metro International

Metro International is a Swedish media company based in Luxembourg that publishes the Metro newspapers. Metro International's advertising sales have grown at a compound annual growth rate of 41% since launch of the first newspaper edition in 1995. It is a freesheet, meaning that distribution is...

, Thomas Idergard

Thomas Idergard

Lars Thomas Idergard is a Swedish businessman and political commentator connected with the Moderate Party.He gained prominence as chairman of the Moderate Youth League between 1995 and 1998. He was seen as a future leader of the party but after his resignation he withdrew from party politics...

, former president of the Moderate Youth League

Moderate Youth League

The Moderate Youth League , officially known in English as the Swedish Young Conservatives, is the youth wing of the Swedish Moderate Party. It had 12 051 members in 2010...

, Niklas Nordström, former president of the Swedish Social Democratic Youth League

Swedish Social Democratic Youth League

The Swedish Social Democratic Youth League is a branch of the Swedish social democratic party Socialdemokraterna and the Swedish Trade Union Confederation...

, and Maria Rankka, current CEO of Stockholm Chamber of Commerce.

After the US presidential election of 2008

United States presidential election, 2008

The United States presidential election of 2008 was the 56th quadrennial presidential election. It was held on November 4, 2008. Democrat Barack Obama, then the junior United States Senator from Illinois, defeated Republican John McCain, the senior U.S. Senator from Arizona. Obama received 365...

, Prime produced a report and held seminars together with the Washington DC-based think-tank Center for American Progress

Center for American Progress

The Center for American Progress is a progressive public policy research and advocacy organization. Its website states that the organization is "dedicated to improving the lives of Americans through progressive ideas and action." It has its headquarters in Washington D.C.Its President and Chief...

, on the Obama administration's use of new technology. The First Tech President report was presented in Stockholm, New York and Brussels, gathering prominent politicians like Margot Wallström

Margot Wallström

Margot Elisabeth Wallström is a Swedish social democratic, currently holding the job as . Prior to this post, she served as European Commissioner for Institutional Relations and Communication Strategy...

 and Anna Maria Corazza Bildt

Anna Maria Corazza Bildt

Anna Maria Corazza Bildt is an Italian-Swedish politician of the Moderate Party.In 1998, she married Carl Bildt, former Prime Minister of Sweden, former leader of the Swedish Moderate Party and present Foreign Minister...

.

Prime has received several international PR awards in recent years. In 2009, Prime PR was the most shortlisted agency for European Excellence Awards.

Clients include IKEA

IKEA

IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the world's largest furniture retailer...

, Electrolux

Electrolux

The Electrolux Group is a Swedish appliance maker.As of 2010 the 2nd largest home appliance manufacturer in the world after Whirlpool, its products sell under a variety of brand names including its own and are primarily major appliances and vacuum cleaners...

, TeliaSonera

TeliaSonera

TeliaSonera AB is the dominant telephone company and mobile network operator in Sweden and Finland. The company has operations in other countries in Northern, Eastern Europe, Central Asia and Spain, with a total of 150 million mobile customers...

, SCA

Svenska Cellulosa Aktiebolaget

Svenska Cellulosa Aktiebolaget is a Swedish consumer goods company and pulp and paper manufacturer with headquarters in Stockholm. It has approximately 45,000 employees and a turnover of approximately SEK 107 billion...

, Audi

Audi

Audi AG is a German automobile manufacturer, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand , positioned as the premium brand within the Volkswagen Group....

, Stockholm County Council, Swedish Forest Industries Federation and Save the Children

Save the Children

Save the Children is an internationally active non-governmental organization that enforces children's rights, provides relief and helps support children in developing countries...

.