Prime HD is an Australian television channel. This Seven HD

Seven HD

Seven HD was an Australian television channel, owned by the Seven Media Group, that launched on 15 October 2007. The channel was available to high definition digital television viewers in metropolitan areas, Tasmania and Regional Queensland through a number of owned-and-operated stations, as well...

 affiliate operates in Victoria

Victoria (Australia)

Victoria is the second most populous state in Australia. Geographically the smallest mainland state, Victoria is bordered by New South Wales, South Australia, and Tasmania on Boundary Islet to the north, west and south respectively....

, New South Wales

New South Wales

New South Wales is a state of :Australia, located in the east of the country. It is bordered by Queensland, Victoria and South Australia to the north, south and west respectively. To the east, the state is bordered by the Tasman Sea, which forms part of the Pacific Ocean. New South Wales...

, and in the Australian Capital Territory

Australian Capital Territory

The Australian Capital Territory, often abbreviated ACT, is the capital territory of the Commonwealth of Australia and is the smallest self-governing internal territory...

. Prime HD ceased breakaway programing on 4 October 2009, due to the launch of 7TWO on Prime

7Two

7TWO is an Australian free-to-air standard definition digital television channel which was launched by the Seven Network on Sunday 1 November 2009 at 12pm....

. Prime HD fully ceased broadcasting on 25 September 2010, after the launch of 7mate on Prime

7mate

7mate is an Australian free-to-air high definition digital television channel, which was launched by the Seven Network on 25 September 2010.The network stated that 7mate would contain sport and regular programs aimed primarily at a male audience, with programming drawn from a combination of new...

.

Programming

Prime HD currently broadcasts a range of programming, with exclusive transmissions on weekday and weekend afternoons, late on Sundays and weeknights, and Saturday nights. Currently, about seven hours of exclusive programming is broadcast daily.

Weekday afternoon programming includes repeats of locally produced lifestyle programming, such as Harry's Practice

Harry's Practice

Harry's Practice was an Australian lifestyle television program that broadcast on the Seven Network between 1997 and 2003. It is currently repeating on 7TWO at 7pm week nights. The show was hosted by vet Dr Harry Cooper, who provided advice for pet care. The show also featured Dr Katrina Warren and...

and The Great Outdoors, as well as movies and Disney

The Walt Disney Company

The Walt Disney Company is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into...

 cartoons. In the evenings a mixture of exclusive series, movies and encore screenings of series, such as Brainiac: Science Abuse

Brainiac: Science Abuse

Brainiac: Science Abuse is a British entertainment TV show with a science motif. Numerous experiments are carried out in each show, often to verify whether common conceptions are true or simply to create impressive explosions...

, Day Break

Day Break

Day Break is a television program for which one 13-episode season was produced. The series starred Taye Diggs as Detective Brett Hopper, who is framed for the murder of Assistant District Attorney Alberto Garza. Due to a time loop, Hopper lives the same day over and over...

, and Scrubs

Scrubs (TV series)

Scrubs is an American medical comedy-drama television series created in 2001 by Bill Lawrence and produced by ABC Studios. The show follows the lives of several employees of the fictional Sacred Heart, a teaching hospital. It features fast-paced screenplay, slapstick, and surreal vignettes...

are broadcast. The NightCap

The NightCap

The NightCap was an Australian television talk show broadcast on Seven HD. It was the first Australian television program to be produced exclusively for a HDTV multichannel. The show began broadcasting on the 12 February 2008 and screened every Tuesday and Thursday night at 10.30pm...

was broadcast exclusively on Tuesdays and Thursdays at 10.30pm until its axing during the Easter

Easter

Easter is the central feast in the Christian liturgical year. According to the Canonical gospels, Jesus rose from the dead on the third day after his crucifixion. His resurrection is celebrated on Easter Day or Easter Sunday...

 non-ratings break.

Exclusive weekend programming includes extra Disney children's programs, a Saturday Afternoon Movie and an encore of Better Homes and Gardens which screens on Prime

Prime Television

PRIME7 is an Australian television network owned by Prime Media Group Limited. Prime Television launched on 17 March 1962 as CBN/CWN in Orange and Dubbo, New South Wales, and has since expanded to cover regional New South Wales, Victoria and the Australian Capital Territory as a Seven Network...

on Friday nights.