Primedia Broadcasting
Encyclopedia
Primedia is a leading South African media group, headquartered in Sandton, Johannesburg
. It currently operates more than 50 brands in broadcasting, advertising, marketing, promotions, sport, entertainment and digital media.
Primedia is now privately owned by a group of investors comprising Mineworkers Investment Company (a black economic empowerment company), The Kirsh Consortium (existing founders of the company), management and Brait SA. The group has an established portfolio of businesses that principally cover the advertising and content sectors of the media industry.
Primedia's advertising businesses are located principally in South Africa. This broad base of assets, which includes radio broadcasting, outdoor advertising, commuter and other out of home media opportunities, spans both the traditional and non-traditional media sectors.
The group's content businesses comprise filmed entertainment consisting of cinema exhibition, film distribution, home entertainment; and electronic games. The group is also engaged in new growing sectors of the digital industry through its recently formed Primedia Digital division which incorporates Primedia's internet, mobile and other content based businesses.
567 CapeTalk is a commercial AM radio station based in Cape Town
, South Africa
, broadcasting on AM/MW 567 to Cape Town
. The station is also webcast via its website. It was established in 1997.
Talk Radio 702
Radio 702, currently known as Talk Radio 702, is a commercial FM
radio station
based in Johannesburg
, South Africa
, broadcasting on FM 92.7 and FM 106 to the greater Gauteng
province. The station is also webcast
via its website.
94.5 Kfm
K-FM is a radio station based in Cape Town, South Africa.
Crimeline
Crimeline is an independent Initiative started by Primedia aimed at helping South African authorities fight crime through anonymous tip-offs.
Eyewitness News
Eyewitness News is Primedia Broadcasting’s news brand.
PrimeTalent
PrimeTalent is a talent management company aimed at providing a range of professional services to Primedia Broadcasting’s on air talent.
Lead SA
Lead SA is a Primedia Broadcasting initiative, supported by Independent Newspapers to support efforts by South African citizens.
94.7 Highveld Stereo
94.7 Highveld Stereo is a radio station
that broadcasts on the 94.7FM frequency from Johannesburg
, Gauteng
, South Africa
.
Brandyourcar.com is a website for people who want to sell their car.
Cinemark
Cinemark, the advertising company who represents Ster Kinekor and selected independent cinemas, provides advertising for both on screen and in the foyers.
ComutaNet
ComutaNet offers advertising that ranges from the interior and exterior of buses, taxis and trains to station platforms, taxi rank promotions and trailer advertising, as well as radio and TV offerings.
Mamba Media
Mamba Media is based in South Africa, specialising in the creation of alternate content development for both the corporate and entertainment industries.
PrimallMedia
PrimallMedia is South Africa's mall advertising company, delivering a range of interactive static media options.
Primedia Business Solutions
Primedia Business Solutions is a standalone division within the Primedia group.
Out of Home
Primedia Out Of Home comprises three businesses:
Primedia @ Home
Primedia@Home is in the field of junk mail.
Primedia Campus Media
Primedia Campus Media’s media platforms include Campus TV, Indoor and Outdoor Advertising, as well as Interactive Promotional Campaigns. Campus Media is a specialist media owner with a national network, including offices in JHB, Cape Town and Durban.
Primedia Face2Face
Primedia Face 2 Face provides marketers with a unique opportunity to bridge the gap between above- and below-the-line conventional media by providing the necessary mix of numeric distribution and face-to-face communication directly to the Bottom of the Pyramid
market.
Primedia Instore
Primedia Lifestyle
Primedia Lifestyle takes care of advertising, marketing and promotion of shopping malls
Primedia Outdoor
Primedia Outdoor is the largest, wholly owned South African outdoor media specialist and provides national outdoor advertising via a number of different media platforms in the suburban environment as well as a number of media formats that reach traditional “Township” markets.
Primedia Unlimited
Primedia Unlimited is the creative media hub of the Primedia group in the out of home arena through 10 different companies:
Primestars
Targeted Lifestyle Communication
The Letter Corporation (TLC) introduced the concept of washroom marketing in South Africa in 1996, and has since become one of the biggest in this media region.
TLC also operates out of the middle east and has established itself in the following malls:
Wideopen Platform
Wideopen Platform specializes in outdoor advertising for the South African market.Wideopen’s products utilise existing urban structures in order to host outdoor advertising, such as building wraps. Clients include Dubai based airline, Emirates, as well as Standard Bank
, MTN and Mercedes Benz.
X/Procure
X/procure is an electronic procurement and advertising platform, which enables more than 50% of South African pharmacies to purchase scheduled and OTC pharmaceutical, surgical and front shop requirements directly from wholesalers and distributors.
The X/procure system also facilitates electronic advertising directly to the pharmacist, allowing advertisers the unique opportunity to present and promote their products at the time the buying decision is made.
Ster-Kinekor Theatres is the filmed and digital entertainment division of Primedia and the largest cinema exhibitor in South Africa with 33 Junction value cinemas and 15 Classic cinemas nationwide - a total of over 400 screens and 60 000 seats.
Sterkinekor Entertainment
Sterkinekor Entertainment partners with international film and game companies to manage, market and distribute motion pictures, electronic games, gaming software and hardware.
Sterkinekor Distribution
The Ster-Kinekor Distribution ("SKD") division is responsible for representing, acquiring, marketing and distributing theatrical film content, from Studios, Independents and Local Producers. The Ster-Kinekor Distribution division represents two major Hollywood Studios, Sony Pictures Releasing International (previously Columbia Tri-Star) and Walt Disney Studios Motion Pictures International (previously Buena Vista International). SKD also acquires Independent product from various Producers/Sales Agents at film markets such as Cannes and the American Film Market. SKD distributes product for theatrical exhibition to all exhibitors nationally. SKD also sells its Independently-acquired product to all TV broadcasters – both pay and free.
Sterkinekor Games
The division responsible for the management, marketing and distribution of electronic gaming software and hardware such as Playstation
, Xbox
and Nintendo Wii
.
Sterkinekor Moviestop
Moviestop is a relatively new division of Ster Kinekor Entertainment. It provides movie and game rental and sales, within Engen convenience stores throughout South Africa.
Primedia Sport is a holding company for five subsidiary brands active in the sports marketing and entertainment arena.
MEGAPRO Marketing
MEGAPRO Marketing is the appointed commercial agent for key sporting bodies in South Africa, including SA Rugby, provincial rugby and cricket unions and the South African Football Association and provides access to sporting audiences as well as sponsorship and advertising.
Signet Licensing
Kaizer Chiefs, SA Rugby, various Super 14 franchises, major provincial rugby unions and Orlando Pirates are just some of the licensing activities Signet Licensing manages and represents.
Warwick Hospitality & Events
Warwick provides hospitality and event services for major sporting events, nationally and abroad.
Megaview
Provides LED display systems for sporting and entertainment events.
Matchworld
Matchworld offers sports sponsorship consulting, leveraging, brand activation, public relations and eventing services.
Prime Rights
Primedia Online publishes iafrica.com, a portal and web brand with one of the largest, loyalist user bases in the country as well as the Rugby365, a niche rugby website with South African and UK editions.
Primedia Education
Primedia Education works with major universities in South Africa providing DVD training for teachers and also assists students.
eXactmobile
eXactmobile delivers mobile content and has a number of corporate clients for mobile interactive services.
Prezence / Entertainment Africa
Prezence is a new media agency which produces a range of service and products from strategic planning and conceptualisation, to design and development.
Spectrum
Spectrum is a digital media solution
s provider specialising in the distribution and exhibition of digital media content into multiple environments.
Voltbet
Voltbet is a sports betting platform based in South Africa
.
Johannesburg
Johannesburg also known as Jozi, Jo'burg or Egoli, is the largest city in South Africa, by population. Johannesburg is the provincial capital of Gauteng, the wealthiest province in South Africa, having the largest economy of any metropolitan region in Sub-Saharan Africa...
. It currently operates more than 50 brands in broadcasting, advertising, marketing, promotions, sport, entertainment and digital media.
History
Primedia was established in 1994 and its listing on the JSE Securities Exchange was completed in April 1995. Primedia remained listed on the JSE until 1 October 2007 when its listing was terminated following a successful private equity transaction (scheme of arrangements).Primedia is now privately owned by a group of investors comprising Mineworkers Investment Company (a black economic empowerment company), The Kirsh Consortium (existing founders of the company), management and Brait SA. The group has an established portfolio of businesses that principally cover the advertising and content sectors of the media industry.
Primedia's advertising businesses are located principally in South Africa. This broad base of assets, which includes radio broadcasting, outdoor advertising, commuter and other out of home media opportunities, spans both the traditional and non-traditional media sectors.
The group's content businesses comprise filmed entertainment consisting of cinema exhibition, film distribution, home entertainment; and electronic games. The group is also engaged in new growing sectors of the digital industry through its recently formed Primedia Digital division which incorporates Primedia's internet, mobile and other content based businesses.
Broadcasting
567 Cape Talk567 CapeTalk is a commercial AM radio station based in Cape Town
Cape Town
Cape Town is the second-most populous city in South Africa, and the provincial capital and primate city of the Western Cape. As the seat of the National Parliament, it is also the legislative capital of the country. It forms part of the City of Cape Town metropolitan municipality...
, South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
, broadcasting on AM/MW 567 to Cape Town
Cape Town
Cape Town is the second-most populous city in South Africa, and the provincial capital and primate city of the Western Cape. As the seat of the National Parliament, it is also the legislative capital of the country. It forms part of the City of Cape Town metropolitan municipality...
. The station is also webcast via its website. It was established in 1997.
Talk Radio 702
Radio 702, currently known as Talk Radio 702, is a commercial FM
FM broadcasting
FM broadcasting is a broadcasting technology pioneered by Edwin Howard Armstrong which uses frequency modulation to provide high-fidelity sound over broadcast radio. The term "FM band" describes the "frequency band in which FM is used for broadcasting"...
radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
based in Johannesburg
Johannesburg
Johannesburg also known as Jozi, Jo'burg or Egoli, is the largest city in South Africa, by population. Johannesburg is the provincial capital of Gauteng, the wealthiest province in South Africa, having the largest economy of any metropolitan region in Sub-Saharan Africa...
, South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
, broadcasting on FM 92.7 and FM 106 to the greater Gauteng
Gauteng
Gauteng is one of the nine provinces of South Africa. It was formed from part of the old Transvaal Province after South Africa's first all-race elections on 27 April 1994...
province. The station is also webcast
Webcast
A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand...
via its website.
94.5 Kfm
K-FM is a radio station based in Cape Town, South Africa.
Crimeline
Crimeline is an independent Initiative started by Primedia aimed at helping South African authorities fight crime through anonymous tip-offs.
Eyewitness News
Eyewitness News is Primedia Broadcasting’s news brand.
PrimeTalent
PrimeTalent is a talent management company aimed at providing a range of professional services to Primedia Broadcasting’s on air talent.
Lead SA
Lead SA is a Primedia Broadcasting initiative, supported by Independent Newspapers to support efforts by South African citizens.
94.7 Highveld Stereo
94.7 Highveld Stereo is a radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
that broadcasts on the 94.7FM frequency from Johannesburg
Johannesburg
Johannesburg also known as Jozi, Jo'burg or Egoli, is the largest city in South Africa, by population. Johannesburg is the provincial capital of Gauteng, the wealthiest province in South Africa, having the largest economy of any metropolitan region in Sub-Saharan Africa...
, Gauteng
Gauteng
Gauteng is one of the nine provinces of South Africa. It was formed from part of the old Transvaal Province after South Africa's first all-race elections on 27 April 1994...
, South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
.
Advertising, Marketing & Promotions
Brandyourcar.comBrandyourcar.com is a website for people who want to sell their car.
Cinemark
Cinemark, the advertising company who represents Ster Kinekor and selected independent cinemas, provides advertising for both on screen and in the foyers.
ComutaNet
ComutaNet offers advertising that ranges from the interior and exterior of buses, taxis and trains to station platforms, taxi rank promotions and trailer advertising, as well as radio and TV offerings.
Mamba Media
Mamba Media is based in South Africa, specialising in the creation of alternate content development for both the corporate and entertainment industries.
PrimallMedia
PrimallMedia is South Africa's mall advertising company, delivering a range of interactive static media options.
Primedia Business Solutions
Primedia Business Solutions is a standalone division within the Primedia group.
Out of Home
Primedia Out Of Home comprises three businesses:
- Primedia Outdoor specializes in billboard advertising. The business has presence in Botswana, Namibia, Zambia, Mozambique, Lesotho and Swaziland.
- Primedia Instore specializes in on-shelf advertising in retailers, wholesalers and liquor stores.
- Primedia F2F specializes in interactive, activation and promotion communication services and as well distribution of FMCG products from the wholesalers to the bottom end retailers (rural and township stores) reaching over 10000 national retailers.
Primedia @ Home
Primedia@Home is in the field of junk mail.
Primedia Campus Media
Primedia Campus Media’s media platforms include Campus TV, Indoor and Outdoor Advertising, as well as Interactive Promotional Campaigns. Campus Media is a specialist media owner with a national network, including offices in JHB, Cape Town and Durban.
Primedia Face2Face
Primedia Face 2 Face provides marketers with a unique opportunity to bridge the gap between above- and below-the-line conventional media by providing the necessary mix of numeric distribution and face-to-face communication directly to the Bottom of the Pyramid
Pyramid
A pyramid is a structure whose outer surfaces are triangular and converge at a single point. The base of a pyramid can be trilateral, quadrilateral, or any polygon shape, meaning that a pyramid has at least three triangular surfaces...
market.
Primedia Instore
Primedia Lifestyle
Primedia Lifestyle takes care of advertising, marketing and promotion of shopping malls
Primedia Outdoor
Primedia Outdoor is the largest, wholly owned South African outdoor media specialist and provides national outdoor advertising via a number of different media platforms in the suburban environment as well as a number of media formats that reach traditional “Township” markets.
Primedia Unlimited
Primedia Unlimited is the creative media hub of the Primedia group in the out of home arena through 10 different companies:
- Primestars
- Wideopen Platform
- MallActive
- IconMedia
- X/Procure
- Targeted Lifestyle Communication
- Mamba Media
- Primedia Lifestyle
- Brandyourcar.com
- Golf Unlimited
- XP Digital
Primestars
Targeted Lifestyle Communication
The Letter Corporation (TLC) introduced the concept of washroom marketing in South Africa in 1996, and has since become one of the biggest in this media region.
TLC also operates out of the middle east and has established itself in the following malls:
- Deira City CentreDeira City CentreDeira City Centre is a large shopping mall in Dubai, United Arab Emirates. Located in the community of Deira, Deira City Centre was the largest mall in Dubai prior to the establishment of Ibn Battuta Mall, Mall of the Emirates and The Dubai Mall...
- Mall of the Emirates
- Marina Mall, Abu DhabiMarina Mall, Abu DhabiMarina Mall is an Abu Dhabi shopping mall and entertainment venue. Located on the Breakwater and surrounded by the Persian Gulf, it is also located in a reclaimed land area that is becoming a hub for luxury retail projects....
- Ibn Battuta MallIbn Battuta MallThe Ibn Battuta Mall is a large shopping mall on the Sheikh Zayed Road in Dubai close to Interchange 6 for Jebel Ali Village. It is named after Berber Moroccan famous traveller and explorer Ibn Battuta. This project was completed by the Nakheel Properties group in early 2005...
Wideopen Platform
Wideopen Platform specializes in outdoor advertising for the South African market.Wideopen’s products utilise existing urban structures in order to host outdoor advertising, such as building wraps. Clients include Dubai based airline, Emirates, as well as Standard Bank
Standard Bank
The Standard Bank of South Africa Limited is one of South Africa's largest financial services groups. It operates in 30 countries around the world, including 17 in Africa.-History:...
, MTN and Mercedes Benz.
X/Procure
X/procure is an electronic procurement and advertising platform, which enables more than 50% of South African pharmacies to purchase scheduled and OTC pharmaceutical, surgical and front shop requirements directly from wholesalers and distributors.
The X/procure system also facilitates electronic advertising directly to the pharmacist, allowing advertisers the unique opportunity to present and promote their products at the time the buying decision is made.
Entertainment
Sterkinekor TheatresSter-Kinekor Theatres is the filmed and digital entertainment division of Primedia and the largest cinema exhibitor in South Africa with 33 Junction value cinemas and 15 Classic cinemas nationwide - a total of over 400 screens and 60 000 seats.
Sterkinekor Entertainment
Sterkinekor Entertainment partners with international film and game companies to manage, market and distribute motion pictures, electronic games, gaming software and hardware.
Sterkinekor Distribution
The Ster-Kinekor Distribution ("SKD") division is responsible for representing, acquiring, marketing and distributing theatrical film content, from Studios, Independents and Local Producers. The Ster-Kinekor Distribution division represents two major Hollywood Studios, Sony Pictures Releasing International (previously Columbia Tri-Star) and Walt Disney Studios Motion Pictures International (previously Buena Vista International). SKD also acquires Independent product from various Producers/Sales Agents at film markets such as Cannes and the American Film Market. SKD distributes product for theatrical exhibition to all exhibitors nationally. SKD also sells its Independently-acquired product to all TV broadcasters – both pay and free.
Sterkinekor Games
The division responsible for the management, marketing and distribution of electronic gaming software and hardware such as Playstation
PlayStation
The is a 32-bit fifth-generation video game console first released by Sony Computer Entertainment in Japan on December 3, .The PlayStation was the first of the PlayStation series of consoles and handheld game devices. The PlayStation 2 was the console's successor in 2000...
, Xbox
Xbox
The Xbox is a sixth-generation video game console manufactured by Microsoft. It was released on November 15, 2001 in North America, February 22, 2002 in Japan, and March 14, 2002 in Australia and Europe and is the predecessor to the Xbox 360. It was Microsoft's first foray into the gaming console...
and Nintendo Wii
Wii
The Wii is a home video game console released by Nintendo on November 19, 2006. As a seventh-generation console, the Wii primarily competes with Microsoft's Xbox 360 and Sony's PlayStation 3. Nintendo states that its console targets a broader demographic than that of the two others...
.
Sterkinekor Moviestop
Moviestop is a relatively new division of Ster Kinekor Entertainment. It provides movie and game rental and sales, within Engen convenience stores throughout South Africa.
Sport, Advertising, Sponsorships & Promotions
Pimedia SportPrimedia Sport is a holding company for five subsidiary brands active in the sports marketing and entertainment arena.
MEGAPRO Marketing
MEGAPRO Marketing is the appointed commercial agent for key sporting bodies in South Africa, including SA Rugby, provincial rugby and cricket unions and the South African Football Association and provides access to sporting audiences as well as sponsorship and advertising.
Signet Licensing
Kaizer Chiefs, SA Rugby, various Super 14 franchises, major provincial rugby unions and Orlando Pirates are just some of the licensing activities Signet Licensing manages and represents.
Warwick Hospitality & Events
Warwick provides hospitality and event services for major sporting events, nationally and abroad.
Megaview
Provides LED display systems for sporting and entertainment events.
Matchworld
Matchworld offers sports sponsorship consulting, leveraging, brand activation, public relations and eventing services.
Prime Rights
Digital
Pimedia OnlinePrimedia Online publishes iafrica.com, a portal and web brand with one of the largest, loyalist user bases in the country as well as the Rugby365, a niche rugby website with South African and UK editions.
Primedia Education
Primedia Education works with major universities in South Africa providing DVD training for teachers and also assists students.
eXactmobile
eXactmobile delivers mobile content and has a number of corporate clients for mobile interactive services.
Prezence / Entertainment Africa
Prezence is a new media agency which produces a range of service and products from strategic planning and conceptualisation, to design and development.
Spectrum
Spectrum is a digital media solution
Solution
In chemistry, a solution is a homogeneous mixture composed of only one phase. In such a mixture, a solute is dissolved in another substance, known as a solvent. The solvent does the dissolving.- Types of solutions :...
s provider specialising in the distribution and exhibition of digital media content into multiple environments.
Voltbet
Voltbet is a sports betting platform based in South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
.