Primo Brewing & Malting Company
Encyclopedia
Primo Brewing Company is a Honolulu-based beer manufacturing company. The company claims the title "Hawai’i’s original beer".
brand in 1901. From 1920 to 1933 prohibition
caused Primo to halt operations. Other important milestones include;
Primo and its parent company revitalized its distribution and marketing since 2007, making it an icon of sorts on the islands. Primo is a key sponsor at many watersport events like surf contests and appears in many bars and stores throughout the state of Hawaii. Although the front office is located in Honolulu and the main Pabst headquarters are in Chicago, Illinois, the Primo Lager sold in state is produced on the island of on Kauai
at the Keoki Brewing Company, which still adds sugar cane to each batch.
In May 2007 Keoki Brewing Company was bought by Hawaii Nui Brewing Company
.
Portions of the island based proceeds go to the Outrigger
Duke Kahanamoku
Foundation and toward preserving Hawaiian culture, land and heritage.
History
Around 1897 or 1898 the Honolulu Brewing & Malting Company was formed, and launched the Primo LagerLager
Lager is a type of beer made from malted barley that is brewed and stored at low temperatures. There are many types of lager; pale lager is the most widely-consumed and commercially available style of beer in the world; Pilsner, Bock, Dortmunder Export and Märzen are all styles of lager...
brand in 1901. From 1920 to 1933 prohibition
Prohibition in the United States
Prohibition in the United States was a national ban on the sale, manufacture, and transportation of alcohol, in place from 1920 to 1933. The ban was mandated by the Eighteenth Amendment to the Constitution, and the Volstead Act set down the rules for enforcing the ban, as well as defining which...
caused Primo to halt operations. Other important milestones include;
- 1933: Post prohibition, Primo reopens under ownership of Hawaii Brewing Corporation
- 1963: Schlitz Brewing Company acquires Primo
- 1966: Schlitz builds a new brewery for Primo and other brands in Aiea on OahuOahuOahu or Oahu , known as "The Gathering Place", is the third largest of the Hawaiian Islands and most populous of the islands in the U.S. state of Hawaii. The state capital Honolulu is located on the southeast coast...
- 1979: Schlitz closes the 'Aiea brewery and moves production to Los Angeles, CaliforniaLos Angeles, CaliforniaLos Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...
- 1982: Stroh Brewery CompanyStroh Brewery CompanyThe Stroh Brewery Company was a beer brewery located in Detroit, Michigan. In addition to their own Stroh's brand, they produced or bought the rights to several other brands including Goebel, Schaefer, Schlitz, Augsburger, Erlanger, Lone Star, Old Milwaukee, Red River, and Signature, as well as...
acquires Primo when it buys Schlitz Brewing - 1985: Stroh ends production of Primo in the brown bottle and switches to green ones
- 1990: The company returns to the brown bottles
- 1997: Stroh discontinues manufacturing Primo beer
- 1999: Pabst Brewing CompanyPabst Brewing CompanyPabst Brewing Company is an American company that dates its origins to a brewing company founded in 1844 by Jacob Best and by 1889 named after Frederick Pabst. It is currently the holding company contracting for the brewing of over two dozen brands of beer and malt liquor from defunct companies...
acquires the Primo brand when it purchases assets held by Stroh - 2007: Pabst decides to bring back the Primo Beer brand
Primo and its parent company revitalized its distribution and marketing since 2007, making it an icon of sorts on the islands. Primo is a key sponsor at many watersport events like surf contests and appears in many bars and stores throughout the state of Hawaii. Although the front office is located in Honolulu and the main Pabst headquarters are in Chicago, Illinois, the Primo Lager sold in state is produced on the island of on Kauai
Kauai
Kauai or Kauai, known as Tauai in the ancient Kaua'i dialect, is geologically the oldest of the main Hawaiian Islands. With an area of , it is the fourth largest of the main islands in the Hawaiian archipelago, and the 21st largest island in the United States. Known also as the "Garden Isle",...
at the Keoki Brewing Company, which still adds sugar cane to each batch.
In May 2007 Keoki Brewing Company was bought by Hawaii Nui Brewing Company
Hawaii Nui Brewing Company
Hawaii Nui Brewing Company is a brewery located in Hilo on the Island of Hawaii, Hawaii, U.S.A. It was established in 2007 By Keith Kinsey, Andrew Baker and Nina Lytton. Hawai'i Nui Brewing acquired Keoki Brewing Company in May of 2007...
.
Portions of the island based proceeds go to the Outrigger
Outrigger Hotels & Resorts
Outrigger Hotels is a Honolulu-based hotel chain operating a multi-branded line of hotels, condominiums and vacation resort properties in Hawaii and the Asia-Pacific region.-History:...
Duke Kahanamoku
Duke Kahanamoku
Duke Paoa Kahinu Mokoe Hulikohola Kahanamoku was a Hawaiian swimmer, actor, lawman, early beach volleyball player and businessman credited with spreading the sport of surfing. He was a five-time Olympic medalist in swimming.-Early years:The name "Duke" is not a title, but a given name...
Foundation and toward preserving Hawaiian culture, land and heritage.
See also
- Hawaii Nui Brewing CompanyHawaii Nui Brewing CompanyHawaii Nui Brewing Company is a brewery located in Hilo on the Island of Hawaii, Hawaii, U.S.A. It was established in 2007 By Keith Kinsey, Andrew Baker and Nina Lytton. Hawai'i Nui Brewing acquired Keoki Brewing Company in May of 2007...
(former Mehana Brewing Company) - Kona Brewing CompanyKona Brewing CompanyKona Brewing Company is a craft brewery located in Kailua-Kona on Hawaii’s Big Island and is the top selling craft beer in the state. Kona’s Longboard Island Lager, Fire Rock Pale Ale and Aloha Series beers Wailua Wheat Ale and Pipeline Porter are distributed in 28 states in the United States and...