Privilege (insurance company)
Encyclopedia
Privilege is a division of the Royal Bank of Scotland
Royal Bank of Scotland
The Royal Bank of Scotland Group is a British banking and insurance holding company in which the UK Government holds an 84% stake. This stake is held and managed through UK Financial Investments Limited, whose voting rights are limited to 75% in order for the bank to retain its listing on the...

 Group that specialises in selling insurance
Insurance
In law and economics, insurance is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss. Insurance is defined as the equitable transfer of the risk of a loss, from one entity to another, in exchange for payment. An insurer is a company selling the...

 over the phone
Phone
Within phonetics, a phone is:* a speech sound or gesture considered a physical event without regard to its place in the phonology of a language* a speech segment that possesses distinct physical or perceptual properties...

 and internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

. The company's slogan is You don't have to be posh to be Privileged.

Privilege insurance, based in Croydon
Croydon
Croydon is a town in South London, England, located within the London Borough of Croydon to which it gives its name. It is situated south of Charing Cross...

, is underwritten by Direct Line
Direct Line
Direct Line is part of the RBS Insurance division of the Royal Bank of Scotland Group that specialises in selling insurance and other financial services over the phone and internet....

Insurance plc and currently sells home insurance, car insurance, and car breakdown cover.

Joanna Lumley and Ian Wright are celebrities who have so far been involved in Privilege advertising campaigns.

The current advert stars Nigel Havers and features the 'You don't have to be posh...' slogan.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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