Proscan is one of the American brand divisions of Thomson Consumer Electronics

Thomson SA

Technicolor SA , formerly Thomson SA and Thomson Multimedia, is a French international provider of solutions for the creation, management, post-production, delivery and access of video, for the Communication, Media and Entertainment industries. Technicolor’s headquarters are located in Issy les...

, with products competing with higher-end electronics. The ProScan name is owned by RCA

RCA

RCA Corporation, founded as the Radio Corporation of America, was an American electronics company in existence from 1919 to 1986. The RCA trademark is currently owned by the French conglomerate Technicolor SA through RCA Trademark Management S.A., a company owned by Technicolor...

. The company created television and video products to compete with Sony

Sony

, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....

's Trinitron XBR

XBR (Sony)

XBR, an acronym for eXtended Bit Rate, designates Sony’s highest performance series of WEGA FD Trinitron CRT and BRAVIA LCD televisions featuring advanced features and progressive industrial design. The XBR range is typically derived from equipment that has been released in Japan and Europe as mid...

, Pioneer's

Pioneer Corporation

is a multinational corporation that specializes in digital entertainment products, based in Kawasaki, Kanagawa, Japan. The company was founded in 1938 in Tokyo as a radio and speaker repair shop...

 Elite, and other electronics brand lines. Competition is focused mainly on price to size ratio. The tagline for ProScan is "So advanced, yet so simple."

The Proscan brand superseded the RCA Dimensia

RCA Dimensia

Dimensia was RCA's brand name for their high-end models of television systems and their produced from 1984 to 1989, with variations continuing into the early 1990s, superseded by the ProScan model line. After RCA was acquired by General Electric in 1986, GE sold the RCA consumer electronics line...

 line in the early 1990s after the purchase of RCA by General Electric

General Electric

General Electric Company , or GE, is an American multinational conglomerate corporation incorporated in Schenectady, New York and headquartered in Fairfield, Connecticut, United States...

 and lasted into the early 2000s until it was dropped for the current RCA Scenium brand. Thomson SA has never manufactured or distributed televisions in the United States labeled Thomson. In 2006, Thomson Consumer Electronics

Thomson SA

Technicolor SA , formerly Thomson SA and Thomson Multimedia, is a French international provider of solutions for the creation, management, post-production, delivery and access of video, for the Communication, Media and Entertainment industries. Technicolor’s headquarters are located in Issy les...

 licensed the Proscan name to ON Corporation, although they retain ownership of the name and logotype.

The company now specializes in television, focusing mostly on HDTV LCD

Liquid crystal display television

Liquid-crystal display televisions are television sets that use LCD display technology to produce images. LCD televisions are thinner and lighter than cathode ray tube of similar display size, and are available in much larger sizes...

, LED

LED-backlit LCD television

An LED-backlight LCD television is an LCD television, flat panel display that uses LED backlighting instead of the cold cathode backlighting used in other LCD televisions. While not an LED display, it is called "LED TV" by some manufacturers and suppliers...

 and plasma

Plasma display

A plasma display panel is a type of flat panel display common to large TV displays or larger. They are called "plasma" displays because the technology utilizes small cells containing electrically charged ionized gases, or what are in essence chambers more commonly known as fluorescent...

televisions. It also offers home theater systems and a few televisions.