Product Development and Management Association
Encyclopedia
The Product Development and Management Association (PDMA) is a non-profit professional society that organizes and publishes information about the development of new products
.
Founded in 1976, they currently have about 3500 members worldwide, with 22 chapters in the United States
and 16 affiliates in other parts of the world, including India
.
PDMA operates a training program leading to the New Product Development Professional (NPDP) certification.
They hold an annual conference that gives an opportunity for professional exchange, and they offer a wide range of publications, including:
The JPIM journal, published by Wiley-Blackwell and held in numerous university libraries, ranked 19 out of 40 marketing journals that were evaluated for their usefulness in a 2002 study.
New product development
In business and engineering, new product development is the term used to describe the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible or intangible...
.
Founded in 1976, they currently have about 3500 members worldwide, with 22 chapters in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
and 16 affiliates in other parts of the world, including India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
.
PDMA operates a training program leading to the New Product Development Professional (NPDP) certification.
They hold an annual conference that gives an opportunity for professional exchange, and they offer a wide range of publications, including:
- The bimonthly Journal of Product Innovation Management (JPIM)
- Visions Magazine
- PDMA Handbook of New Product Development.
- further books on product development topics
The JPIM journal, published by Wiley-Blackwell and held in numerous university libraries, ranked 19 out of 40 marketing journals that were evaluated for their usefulness in a 2002 study.
External links
- http://www.pdma.org/
- Journal of Product Innovation Management homepage