Product naming convention
Encyclopedia
Introduction
A product naming convention is a process of product or good description or titling. Consistent use of alphanumericAlphanumeric
Alphanumeric is a combination of alphabetic and numeric characters, and is used to describe the collection of Latin letters and Arabic digits or a text constructed from this collection. There are either 36 or 62 alphanumeric characters. The alphanumeric character set consists of the numbers 0 to...
characters and separating devices defines a Naming convention
Naming convention
A naming convention is a convention for naming things. The intent is to allow useful information to be deduced from the names based on regularities. For instance, in Manhattan, streets are numbered, with East-West streets being called "Streets" and North-South streets called "Avenues".-Use...
. The naming convention
Convention (norm)
A convention is a set of agreed, stipulated or generally accepted standards, norms, social norms or criteria, often taking the form of a custom....
will create an identifier for that version or model of product or goods.
Character use can interrupt with computerized software management systems which further limits the scope. The use of UPC
Universal Product Code
The Universal Product Code is a barcode symbology , that is widely used in North America, and in countries including the UK, Australia, and New Zealand for tracking trade items in stores. Its most common form, the UPC-A, consists of 12 numerical digits, which are uniquely assigned to each trade item...
codes may come to replace the need for such naming conventions as bar code readers become common. Speakable product name codes or strict names are still needed for marketing and customer service aspects. A properly identified product can lead to sales and properly targeted support.
Naming can be separated by a shift of characters. Heritage concepts like character segments are common.
Simple Names
- 1234H67
- HGrD
- 11-2044
- RR-1234
Complex Names
- ABC-04-DEF-GHI
- AB035NN5T
- 21T-4000-97
Issues
- Variable naming lengths could be hard to quickly verify.
- Numeric Names could overlap from vendor to vendor.
- Naming could distract from product purpose.
- Mixed alphanumeric codes using similar characters (e.g. uppercase I and the digit 1, the letter O and the digit 0) can cause mistakes.
See also
- Naming conventionNaming conventionA naming convention is a convention for naming things. The intent is to allow useful information to be deduced from the names based on regularities. For instance, in Manhattan, streets are numbered, with East-West streets being called "Streets" and North-South streets called "Avenues".-Use...
- Naming firmsNaming firmsUnlike their full service marketing counterparts, naming firms specialize entirely in the linguistic art/science of creating product and company names. Currently there are about 50 naming firms globally. Naming has become big business, with some larger companies investing upwards of $500,000 to...
- Universal Product CodeUniversal Product CodeThe Universal Product Code is a barcode symbology , that is widely used in North America, and in countries including the UK, Australia, and New Zealand for tracking trade items in stores. Its most common form, the UPC-A, consists of 12 numerical digits, which are uniquely assigned to each trade item...
- Product namingProduct namingProduct naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization...