Program book
Encyclopedia
A program book is a printed schedule of meeting events, locations of function rooms, location of exhibitors, and other pertinent information pertaining to a convention
Convention (meeting)
A convention, in the sense of a meeting, is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest. The most common conventions are based upon industry, profession, and fandom...

 or conference
Meeting
In a meeting, two or more people come together to discuss one or more topics, often in a formal setting.- Definitions :An act or process of coming together as an assembly for a common purpose....

. It is customary in many cases to sell advertising in program books to cover part of the costs of operation.
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