Project Amicus
Encyclopedia
Project Amicus was the codename for a new geosocial networking
Geosocial networking
Geosocial Networking is a type of social networking in which geographic services and capabilities such as geocoding and geotagging are used to enable additional social dynamics. User-submitted location data or geolocation techniques can allow social networks to connect and coordinate users with...

 app called Blendr
Blendr
Blendr is a geosocial networking application for the iPhone, iPod touch, iPad, and Facebook. It was created by Joel Simkhai, and patterned after his successful app Grindr, which focuses on connecting the gay and bisexual male community and is popular with gay men...

 that allows users to discover, interact, and meet with nearby people with similar interests. The app was created by the makers of the successful app for gay men, Grindr
Grindr
Grindr is a geosocial networking application for the iPhone, iPod touch, iPad, Blackberry OS and Android devices. Available for download from the Apple App Store and the Android Market, Grindr comes in both free and subscription-based versions . The app makes use of the device geolocation, which...

, the "gay bar of the 21st century" which boasts over 2 millions users in over 180 countries.

History

Project Amicus was announced to the press at SXSW on March 14, 2011.

Project Amicus promises "an optimized interface that catalyzes human interaction." Grindr
Grindr
Grindr is a geosocial networking application for the iPhone, iPod touch, iPad, Blackberry OS and Android devices. Available for download from the Apple App Store and the Android Market, Grindr comes in both free and subscription-based versions . The app makes use of the device geolocation, which...

 creator and CEO Joel Simkhai said users can expect a unique mobile app experience unlike anything currently on the market that caters to how women and men communicate together. “Users love our existing location-based mobile experience, and we recognize the demand for a mainstream app... We’re thrilled to continue harnessing the power of location to deliver a compelling new global platform that fundamentally changes and improves the way we meet new people" said Simkhai.

The app was initially launched in the iTunes app store and as a Facebook app on September 8, 2011, under it's new name, Blendr
Blendr
Blendr is a geosocial networking application for the iPhone, iPod touch, iPad, and Facebook. It was created by Joel Simkhai, and patterned after his successful app Grindr, which focuses on connecting the gay and bisexual male community and is popular with gay men...

.
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