Proud American is a 2008 biographical drama film released by Slowhand Cinema in both conventional 35mm and IMAX

IMAX

IMAX is a motion picture film format and a set of proprietary cinema projection standards created by the Canadian company IMAX Corporation. IMAX has the capacity to record and display images of far greater size and resolution than conventional film systems...

 format. It features five stories that intend to capture the essence of the American spirit, two of them chronicling the founding of Wal-Mart

Wal-Mart

Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...

 and Coca-Cola

Coca-Cola

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

. The film holds the distinction of having obtained additional funding through overt sponsorship of the two companies, as well as MasterCard

MasterCard

Mastercard Incorporated or MasterCard Worldwide is an American multinational financial services corporation with its headquarters in the MasterCard International Global Headquarters, Purchase, Harrison, New York, United States...

 and American Airlines

American Airlines

American Airlines, Inc. is the world's fourth-largest airline in passenger miles transported and operating revenues. American Airlines is a subsidiary of the AMR Corporation and is headquartered in Fort Worth, Texas adjacent to its largest hub at Dallas/Fort Worth International Airport...

, whose product placement can be observed throughout the film.

Reception

The film has not been well-received critically or financially. Opening in 750 theaters, Proud American managed to earn only $96,076, or $128 per venue — making it one of the biggest disasters in movie history.