Public Relations Society of America
Encyclopedia
The Public Relations Society of America (PRSA), based in New York City
, is the world's largest organization for public relations
professionals. The organization has more than 21,000 members, including professionals from public relations
agencies, corporations, government, health care institutions, military, professional services firms
, associations
, nonprofit organizations, and academia
. In addition, PRSA has over a hundred local chapters.
Chartered in 1947, PRSA’s primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education
programs, information exchange forums and by fostering more accurate and better-informed perceptions of the value and role of public relations in the diverse organizations it serves.
PRSA publishes two periodicals for its membership: Public Relations Tactics (a monthly tabloid ) and The Public Relations Strategist (a quarterly magazine ). The organization also publishes the Public Relations Journal
, a quarterly open access
peer reviewed academic journal
.
PRSA also works in tandem with a student/collegiate organization. The Public Relations Student Society of America (PRSSA) has more than 10,000 student members in 284 chapters at colleges and universities throughout the United States
.
PRSA members are also eligible for several annual awards. The highest individual honor is the Gold Anvil Award, which is given to a public relations practitioner and PRSA member who has made significant contributions to the industry. PRSA also awards the Silver Anvil to organizations and firms for the best public relations campaigns of the year, while the Bronze Anvil recognizes outstanding public relations tactics.
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
, is the world's largest organization for public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
professionals. The organization has more than 21,000 members, including professionals from public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
agencies, corporations, government, health care institutions, military, professional services firms
Professional services
Professional services is an industry of infrequent, technical, or unique functions performed by independent contractors or by consultants whose occupation is the rendering of such services....
, associations
Voluntary association
A voluntary association or union is a group of individuals who enter into an agreement as volunteers to form a body to accomplish a purpose.Strictly speaking, in many jurisdictions no formalities are necessary to start an association...
, nonprofit organizations, and academia
Academia
Academia is the community of students and scholars engaged in higher education and research.-Etymology:The word comes from the akademeia in ancient Greece. Outside the city walls of Athens, the gymnasium was made famous by Plato as a center of learning...
. In addition, PRSA has over a hundred local chapters.
Chartered in 1947, PRSA’s primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education
Continuing education
Continuing education is an all-encompassing term within a broad spectrum of post-secondary learning activities and programs. The term is used mainly in the United States and Canada...
programs, information exchange forums and by fostering more accurate and better-informed perceptions of the value and role of public relations in the diverse organizations it serves.
PRSA publishes two periodicals for its membership: Public Relations Tactics (a monthly tabloid ) and The Public Relations Strategist (a quarterly magazine ). The organization also publishes the Public Relations Journal
Public relations journal
The Public Relations Journal, published quarterly by the Public Relations Society of America, is an open access peer-reviewed, electronic academic journal covering topics having to do with public relations and communication studies. The editor-in-chief is Donald K. Wright .-History:The Public...
, a quarterly open access
Open access journal
Open access journals are scholarly journals that are available online to the reader "without financial, legal, or technical barriers other than those inseparable from gaining access to the internet itself." Some are subsidized, and some require payment on behalf of the author.Subsidized journals...
peer reviewed academic journal
Academic journal
An academic journal is a peer-reviewed periodical in which scholarship relating to a particular academic discipline is published. Academic journals serve as forums for the introduction and presentation for scrutiny of new research, and the critique of existing research...
.
PRSA also works in tandem with a student/collegiate organization. The Public Relations Student Society of America (PRSSA) has more than 10,000 student members in 284 chapters at colleges and universities throughout the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
.
PRSA members are also eligible for several annual awards. The highest individual honor is the Gold Anvil Award, which is given to a public relations practitioner and PRSA member who has made significant contributions to the industry. PRSA also awards the Silver Anvil to organizations and firms for the best public relations campaigns of the year, while the Bronze Anvil recognizes outstanding public relations tactics.