Purley Baker
Encyclopedia
Purley Albert Baker was an ordained Methodist minister who strongly opposed any consumption of beverage alcohol
Alcohol
In chemistry, an alcohol is an organic compound in which the hydroxy functional group is bound to a carbon atom. In particular, this carbon center should be saturated, having single bonds to three other atoms....

 and was superintendent of the Ohio Anti-Saloon League
Anti-Saloon League
The Anti-Saloon League was the leading organization lobbying for prohibition in the United States in the early 20th century. It was a key component of the Progressive Era, and was strongest in the South and rural North, drawing heavy support from pietistic Protestant ministers and their...

. He became head of the national Anti-Saloon League in 1903 and five years later created the League's Industrial Relations Department to promote the idea that imposing prohibition would be a good business investment. He raised large sums of money to create a major information campaign, an important component of which was to demonize the producers of alcoholic beverages.

Cultural stereotyping and bias

Most brewers were of German extraction and Baker stated that Germans "eat like gluttons and drink like swine". League posters vilified the "Huns
Huns
The Huns were a group of nomadic people who, appearing from east of the Volga River, migrated into Europe c. AD 370 and established the vast Hunnic Empire there. Since de Guignes linked them with the Xiongnu, who had been northern neighbours of China 300 years prior to the emergence of the Huns,...

" who were portrayed as Neanderthals threatening the U.S. and its way of life. Stigmatizing German brewers proved to be a highly successful strategy as World War I
World War I
World War I , which was predominantly called the World War or the Great War from its occurrence until 1939, and the First World War or World War I thereafter, was a major war centred in Europe that began on 28 July 1914 and lasted until 11 November 1918...

approached.

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