QVC Beauty is a digital television shopping channel

Shopping channel

Shopping channels are television specialty channels that present shopping related content, particularly for home shopping enthusiasts.-USA:* America's Store* Home Shopping Network* Jewelry Television* QVC* Shop at Home Network* ShopNBC...

 broadcast in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, specialising in beauty products. It is the sister channel to QVC

QVC (UK)

QVC UK is a digital television shopping channel broadcast in the United Kingdom. It was formed in 1993 when QVC, Inc. formed a deal with Sky TV to create a UK version of the US channel. "QVC — The Shopping Channel" first broadcast in the UK on 1 October 1993. QVC UK - 20% owned by Sky - moved into...

. The channel launched on Tuesday 26 October 2010 and is available on Freeview, Sky, Freesat

Freesat

Freesat is a free-to-air digital satellite television joint venture between the BBC and ITV plc, serving the United Kingdom. The service was formed as a memorandum in 2007 and has been marketed since 6 May 2008...

 and online.

History

QVC Beauty began as a red button

Red Button (Digital Television)

Red Button is a button on the remote control for certain digital television set top boxes in the UK, Australia, Belgium, Malaysia and By Directv in the USA. It is for interactive television services such as BBC Red Button and Astro...

 stream in 2008, previously called the Beauty Channel, which was only available through QVC Active. On 23 July 2010, the Sky EPG slot for Blueberry TV was acquired from Blueberry TV Ltd. and transferred to QVC, who renamed it Bilberry TV. QVC renamed their existing Ofcom television broadcast license for QVC Beauty as Bilberry TV.

On 4 May 2011, QVC Beauty was launched on Freeview channel 48.