Quadratini
Encyclopedia
Quadratini is an Italian
brand of cube wafer biscuit
s, with layered sheets owned by the company Loacker
, a business founded in 1926 in South Tyrol
, Italy
by Alfons Loacker.
, Austria
.
There are retail locations for Loacker products throughout Italy, including in Verona
, Auna di Sotto, Bolzano, and Brennero
. Another location is in Heinfels, Austria.
Quadratini is notable for the cookie’s all-natural ingredients. Loacker brand advertises wafer cookies without additives
.
Quadratini Dark Chocolate
Quadratini Kakao (Cacao in U.S.)
Quadratini Vanilla
Quadratini Coconut
Quadratini Tiramisu
Quadratini Cappuccino (in Italy only)
Quadratini Almond (in Italy only)
Quadratini Lemon
Quadratini Orange
Quadratini Apple
Quadratini Blackcurrant
.
ed product. A Syrian company was suspected of infringing, manufacturing
and exporting large quantities of “Ghrnata Quadratini” using the same general appearance and design as the packages of the Loacker Quadratini product for a Lebanese importer that acted as the exporter to Saudi Arabia and neighboring countries.
Both the Syrian exporter and Lebanese importer were raided by the police under Seizure and Confiscation orders. The police confiscated more than four thousand cartons each containing 30 packages.
The two parties involved in the scandal
agreed to sign a settlement that admitted to, apologized for, and agreed to stop further production of any product that would infringe on Loackers’ trademark
s and rights.
A. Loacker SpA v. OHIM (28 January 2009)
Applicant A. Loacker SpA of Ritten
sought to annul the decision made by the Office for Harmonisation in the Internal Market, for trademarks and designs, to allow an applicant for a community trademark, Editrice Quatratum SpA., to obtain an Italian Trademark in Milan, Italy. The word in question was “quatratum” as A. Loacker SpA contested that the word infringed on their “quatratini”. The courts decided to uphold the application for Editrice Quatratum SpA.
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
brand of cube wafer biscuit
Biscuit
A biscuit is a baked, edible, and commonly flour-based product. The term is used to apply to two distinctly different products in North America and the Commonwealth Nations....
s, with layered sheets owned by the company Loacker
Loacker
Loacker is an Italian company based in South Tyrol. It was founded in 1926 as a family company by Alfons Loacker.Loacker has production facilities in Bolzano, Ritten and Heinfels . It is known for its confections, particularly for its Quadratini, thin cubes composed of wafers layered with sheets of...
, a business founded in 1926 in South Tyrol
South Tyrol
South Tyrol , also known by its Italian name Alto Adige, is an autonomous province in northern Italy. It is one of the two autonomous provinces that make up the autonomous region of Trentino-Alto Adige/Südtirol. The province has an area of and a total population of more than 500,000 inhabitants...
, Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
by Alfons Loacker.
Production
Quadratini was introduced as a commercial product in 1994. A. Loacker AG headquarters are located in South Tyrol, Italy and the company has a production plant in HeinfelsHeinfels
Heinfels is a municipality in the district of Lienz in Tyrol in Austria....
, Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
.
There are retail locations for Loacker products throughout Italy, including in Verona
Verona
Verona ; German Bern, Dietrichsbern or Welschbern) is a city in the Veneto, northern Italy, with approx. 265,000 inhabitants and one of the seven chef-lieus of the region. It is the second largest city municipality in the region and the third of North-Eastern Italy. The metropolitan area of Verona...
, Auna di Sotto, Bolzano, and Brennero
Brennero
Brennero may refer to:* Brenner, a village in South Tyrol* Brenner Pass...
. Another location is in Heinfels, Austria.
Quadratini is notable for the cookie’s all-natural ingredients. Loacker brand advertises wafer cookies without additives
Food additive
Food additives are substances added to food to preserve flavor or enhance its taste and appearance.Some additives have been used for centuries; for example, preserving food by pickling , salting, as with bacon, preserving sweets or using sulfur dioxide as in some wines...
.
Varieties
Quadratini Napolitaner (Hazelnut in U.S.)Quadratini Dark Chocolate
Quadratini Kakao (Cacao in U.S.)
Quadratini Vanilla
Quadratini Coconut
Quadratini Tiramisu
Quadratini Cappuccino (in Italy only)
Quadratini Almond (in Italy only)
Quadratini Lemon
Quadratini Orange
Quadratini Apple
Quadratini Blackcurrant
Design
Loacker features Quadratini in a trademarked resealable bag of 250 g with eight servings of nine wafer biscuits each. Each biscuit is about 1 x 2 x 2 cm with five layers of wafer and four layers of cream flavor. In the U.S., Quadratini are often sold in natural food stores as they contain no artificial flavors, artificial colorings or preservatives and have 0 grams of trans fatTrans fat
Trans fat is the common name for unsaturated fat with trans-isomer fatty acid. Because the term refers to the configuration of a double carbon-carbon bond, trans fats are sometimes monounsaturated or polyunsaturated, but never saturated....
.
Recognition
In 2007, Loacker was awarded the “SG Golden Watch”, a major confectioner sector award, by the Sweets Global Network at a convention with over “600 confectionery industry leaders and decisionmakers from Germany and neighbouring countries”. Armin Loacker and Christine Loacker-Zuenelli, the proprieters of Loacker AG, were honored at the ceremony.Trademark Controversies
In 2003, Loacker’s legal representatives filed a complaint with the Syrian Ministry of Supplies and subsequently the Lebanese Public Prosecutor for a suspected infringement and production of a trademarkTrademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
ed product. A Syrian company was suspected of infringing, manufacturing
Manufacturing
Manufacturing is the use of machines, tools and labor to produce goods for use or sale. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale...
and exporting large quantities of “Ghrnata Quadratini” using the same general appearance and design as the packages of the Loacker Quadratini product for a Lebanese importer that acted as the exporter to Saudi Arabia and neighboring countries.
Both the Syrian exporter and Lebanese importer were raided by the police under Seizure and Confiscation orders. The police confiscated more than four thousand cartons each containing 30 packages.
The two parties involved in the scandal
Scandal
A scandal is a widely publicized allegation or set of allegations that damages the reputation of an institution, individual or creed...
agreed to sign a settlement that admitted to, apologized for, and agreed to stop further production of any product that would infringe on Loackers’ trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
s and rights.
A. Loacker SpA v. OHIM (28 January 2009)
Applicant A. Loacker SpA of Ritten
Ritten
Ritten is a comune in South Tyrol in the Italian region Trentino-Alto Adige/Südtirol.-Territory:The 111 km² community is named after the high plateau , the Ritten or the Renon, on which most of the villages are located...
sought to annul the decision made by the Office for Harmonisation in the Internal Market, for trademarks and designs, to allow an applicant for a community trademark, Editrice Quatratum SpA., to obtain an Italian Trademark in Milan, Italy. The word in question was “quatratum” as A. Loacker SpA contested that the word infringed on their “quatratini”. The courts decided to uphold the application for Editrice Quatratum SpA.