Qualtrics
Encyclopedia
Qualtrics is a private research software company, based in Provo, UT. The company was founded in 1997 by Scott M. Smith, Ph.D.
Their software enables users to create their own Web-based surveys and conduct statistical analysis. Qualtrics offers a research suite that has been used to conduct research in academic, corporate, non-profit and government organizations.
Qualtrics is a feedback
tool that provides a license allowing organizations to conduct research
and use the research suite tool. Users can then use the tool directly. The Qualtrics Research Suite builds the database and records the completed responses as they are submitted. The data may then be analyzed online, exported to Microsoft Excel
, or imported into a dedicated statistical analysis program such as SPSS
.
Some institutions use this tool because it "combines exceptional ease of use with an advanced set of features." Quantitative statistical analysis performed with Qualtrics is cited in a number of professional and academic journals and books.
Ph.D.
A Ph.D. is a Doctor of Philosophy, an academic degree.Ph.D. may also refer to:* Ph.D. , a 1980s British group*Piled Higher and Deeper, a web comic strip*PhD: Phantasy Degree, a Korean comic series* PhD Docbook renderer, an XML renderer...
Their software enables users to create their own Web-based surveys and conduct statistical analysis. Qualtrics offers a research suite that has been used to conduct research in academic, corporate, non-profit and government organizations.
Qualtrics is a feedback
Feedback
Feedback describes the situation when output from an event or phenomenon in the past will influence an occurrence or occurrences of the same Feedback describes the situation when output from (or information about the result of) an event or phenomenon in the past will influence an occurrence or...
tool that provides a license allowing organizations to conduct research
Research
Research can be defined as the scientific search for knowledge, or as any systematic investigation, to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories, usually using a scientific method...
and use the research suite tool. Users can then use the tool directly. The Qualtrics Research Suite builds the database and records the completed responses as they are submitted. The data may then be analyzed online, exported to Microsoft Excel
Microsoft Excel
Microsoft Excel is a proprietary commercial spreadsheet application written and distributed by Microsoft for Microsoft Windows and Mac OS X. It features calculation, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications...
, or imported into a dedicated statistical analysis program such as SPSS
SPSS
SPSS is a computer program used for survey authoring and deployment , data mining , text analytics, statistical analysis, and collaboration and deployment ....
.
Some institutions use this tool because it "combines exceptional ease of use with an advanced set of features." Quantitative statistical analysis performed with Qualtrics is cited in a number of professional and academic journals and books.
See also
- Enterprise Feedback ManagementEnterprise Feedback ManagementEnterprise feedback management is a system of processes and software that enables organizations to centrally manage deployment of surveys while dispersing authoring and analysis throughout an organization...
- Industry or market researchIndustry or market researchIndustry or market research is the acquisition of corporate intelligence on a broad range of issues including:* Macroenvironment**economy**government**law**technology**ecological* Market analysis and competitor analysis**market definition**market size...
- Integrated Marketing CommunicationsIntegrated Marketing CommunicationsIntegrated Marketing Communications is defined as customer centric, data driven method of communicating with the customer. IMC is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact...
- Marketing EffectivenessMarketing effectivenessMarketing effectiveness is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results for both the short-term and long-term...
- Market ResearchMarket researchMarket research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
- Primary researchPrimary researchPrimary research consists in research to collect original primary data. It is often undertaken after the researcher has gained some insight into the issue by collecting secondary data...
- Quantitative marketing researchQuantitative marketing researchQuantitative marketing research is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying...
- SPSSSPSSSPSS is a computer program used for survey authoring and deployment , data mining , text analytics, statistical analysis, and collaboration and deployment ....
- Statistical surveyStatistical surveySurvey methodology is the field that studies surveys, that is, the sample of individuals from a population with a view towards making statistical inferences about the population using the sample. Polls about public opinion, such as political beliefs, are reported in the news media in democracies....