RGX
Encyclopedia
Body spray
Body spray is a perfume product, similar to aerosol deodorant, which is intended to be used elsewhere on the body besides the armpits. Body sprays are lighter in strength than cologne, generally less expensive, and doubles as a deodorant....
owned by Dial Corporation and launched in January 2007. The product was an attempt by Dial to break in to the body spray market, currently dominated by AXE and Tag
TAG Body Spray
TAG Body Spray was manufactured by TAG Fragrance Company, a subsidiary of Procter & Gamble. It was first released in 2005. From 2005 to 2007, TAG Fragrance Company was part of Global Gillette, until Gillette was bought out by Procter & Gamble and dissolved. It was discontinued in October...
, through a marketing strategy directed at older men. RGX employed the Internet to create buzz via a men's lifestyle website called RGX Life (www.rgxlife.com), followed by television, print, and public relations activities. Television and online banners feature actress Rachel Specter
Rachel Specter
Rachel Sarah Specter is an American actress and is best known as the model for the RGX body spray commercials. In addition to her work in commercials, Specter has guest-starred in episodes of How I Met Your Mother, Gilmore Girls, What I Like About You, and Entourage, as well as co-hosted the...
. In 2009, the body spray line was discontinued.