Rachel Kum
Encyclopedia
Rachel Kum is an entrepreneur and a beauty pageant titleholder who won the Miss Singapore Universe 2009
title. At the Miss Singapore Universe 2009 pageant, Rachel won Miss Body Beautiful and Miss Personality as well. She represented Singapore as one of the 84 competing contestants in the Miss Universe 2009
pageant, which was held at the Atlantis Paradise Island
, in Nassau
, Bahamas on August 23, 2009.
, where she majored in Finance. Professionally, Rachel worked in a hedge fund company trading commodities and futures in 2007. The fund felt the heat of the recession in early 2009 and she went on to work as a Brand Manager in and also de facto brand ambassador for a company called Dermasolutions which specializes in beauty and aesthetics. Soon after, Rachel's ability to combine her modeling experience with her professional background and her love of nature, beauty and cosmetics made creating her own cosmetics company, called Rachel K Cosmetics, a focus of her personal expression. Rachel K
Cosmetics
was the main makeup sponsor for Miss Singapore Universe
2010 pageant and was also a supporting sponsor for the annual Singapore Jewellery Show 2010 in Marina Bay Sands held in Singapore
in August 2010.
Rachel was featured in multiple articles such as Power Women in Urban Straits Times
for her entrepreneurship,, her Rachel K
brand success story in Lianhe Wanbao, cover model for international lifestyle magazine, Adoh, for her charity work in Sri Lanka in November 2009, advertised for Windows commercial in AXN Asia
television, featured as a cover story model for Club Med
in Maldives throughout South East Asia, made multiple appearances in RazorTV lifestyle, featured in Hong Kong Channel V
with Lisa S.
and a guest in a local entertainment talk show program, Entertainment on 5. Rachel K
Cosmetics
launch was filmed by Channel News Asia which featured her special guest and friend, Eduardo Saverin
(Co-founder of Facebook
). Rachel brand's most notable product is the CC Cream (Color Control) which is the next generation BB cream
that has taken Asia by storm. Rachel K
CC cream collection was highly praised by many local and international celebrities and was also recommended by top Hong Kong based prominent makeup artist, Zing (makeup artist)
, who is the appointed personal makeup artist for singers and actresses such as Zhang Ziyi
, Shu Qi
, Faye Wong
, Sammi Cheng
, Kelly Chen
, Angelababy and many more. In September 2010, Rachel K Cosmetics
was the main sponsor for 9 special contestants from Miss Universe 2009
for a promotional event for Formula 1 and Rachel K Cosmetics
in Singapore, supported by Singapore Grand Prix
and Resorts World Sentosa. Rachel K
is the first makeup brand in Asia to be marketed as a beauty queen's brand that is supported by pageants and beauty queens from around the world. In September 2011, Rachel K
collaborated with Singapore Grand Prix
and Marina Bay Sands to sponsor Leila Lopes, Miss Universe 2011
and 8 other beauty queens from the Miss Universe
pageant to promote Rachel K Cosmetics
and grace the Formula One events in Singapore. Rachel K
is now selling exclusively in Watsons Singapore
and Watsons Hong Kong
and selected retail outlets in Indonesia
and Malaysia.
Miss Singapore Universe
Miss Singapore Universe is an annual beauty contest held in Singapore and organised by Derrol Stepenny Promotions to select the country's representative to the Miss Universe pageant. Between 2001 and 2007, the contest was telecast 'live' by the local television station Mediacorp's Channel 5...
title. At the Miss Singapore Universe 2009 pageant, Rachel won Miss Body Beautiful and Miss Personality as well. She represented Singapore as one of the 84 competing contestants in the Miss Universe 2009
Miss Universe 2009
Miss Universe 2009, the 58th Miss Universe pageant, was held at the Atlantis Paradise Island, in Nassau, Bahamas on August 23, 2009. It was the first time back to back victories in Miss Universe history: Stefanía Fernández of Venezuela, was crowned Miss Universe 2009 by outgoing titleholder Dayana...
pageant, which was held at the Atlantis Paradise Island
Atlantis Paradise Island
The Atlantis Paradise Island is a resort and waterpark located on Paradise Island, The Bahamas. Officially opened in 1998, the resort was created by South African hotel magnate Sol Kerzner and Kerzner International Limited. Paradise Island first opened its Coral and Beach Towers as the Trump...
, in Nassau
Nassau, Bahamas
Nassau is the capital, largest city, and commercial centre of the Commonwealth of the Bahamas. The city has a population of 248,948 , 70 percent of the entire population of The Bahamas...
, Bahamas on August 23, 2009.
Career
Rachel Kum is a graduate of the University of Western AustraliaUniversity of Western Australia
The University of Western Australia was established by an Act of the Western Australian Parliament in February 1911, and began teaching students for the first time in 1913. It is the oldest university in the state of Western Australia and the only university in the state to be a member of the...
, where she majored in Finance. Professionally, Rachel worked in a hedge fund company trading commodities and futures in 2007. The fund felt the heat of the recession in early 2009 and she went on to work as a Brand Manager in and also de facto brand ambassador for a company called Dermasolutions which specializes in beauty and aesthetics. Soon after, Rachel's ability to combine her modeling experience with her professional background and her love of nature, beauty and cosmetics made creating her own cosmetics company, called Rachel K Cosmetics, a focus of her personal expression. Rachel K
Rachel K
Rachel K Cosmetics is a makeup and skin care brand from Singapore. The company called was founded by Rachel Kum who is an aspiring entrepreneur and a beauty pageant titleholder who won the Miss Singapore Universe 2009 title.- Products :...
Cosmetics
Cosmetics
Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and...
was the main makeup sponsor for Miss Singapore Universe
Miss Singapore Universe
Miss Singapore Universe is an annual beauty contest held in Singapore and organised by Derrol Stepenny Promotions to select the country's representative to the Miss Universe pageant. Between 2001 and 2007, the contest was telecast 'live' by the local television station Mediacorp's Channel 5...
2010 pageant and was also a supporting sponsor for the annual Singapore Jewellery Show 2010 in Marina Bay Sands held in Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
in August 2010.
Rachel was featured in multiple articles such as Power Women in Urban Straits Times
The Straits Times
The Straits Times is an English language daily broadsheet newspaper based in Singapore currently owned by Singapore Press Holdings . It is the country's highest-selling paper, with a current daily circulation of nearly 400,000...
for her entrepreneurship,, her Rachel K
Rachel K
Rachel K Cosmetics is a makeup and skin care brand from Singapore. The company called was founded by Rachel Kum who is an aspiring entrepreneur and a beauty pageant titleholder who won the Miss Singapore Universe 2009 title.- Products :...
brand success story in Lianhe Wanbao, cover model for international lifestyle magazine, Adoh, for her charity work in Sri Lanka in November 2009, advertised for Windows commercial in AXN Asia
AXN Asia
AXN Asia is a pay-tv, cable and satellite TV channel owned by Sony Pictures Entertainment. It is available in throughout the 18 countries around the Asia-Pacific region...
television, featured as a cover story model for Club Med
Club Med
Club Méditerranée , commonly known as Club Med, is a French corporation of vacation resorts found in many parts of the world, usually in exotic locations. It is considered the original all-inclusive resort.-Foundation:...
in Maldives throughout South East Asia, made multiple appearances in RazorTV lifestyle, featured in Hong Kong Channel V
Channel V
Channel [V] is the brand name for multiple international music television networks owned by STAR TV and Fox International Channels, fully owned subsidiaries of News Corporation.-Channel [V] International:...
with Lisa S.
Lisa S.
Lisa S. is a Channel V veejay and an international model based in Hong Kong.She was born in Monaco to a French-Chinese father who is currently the president of Caesar Palace,Gary and Jewish American mother, but grew up in New York where she was talent-scouted to be a model at age 14.S grew up in...
and a guest in a local entertainment talk show program, Entertainment on 5. Rachel K
Rachel K
Rachel K Cosmetics is a makeup and skin care brand from Singapore. The company called was founded by Rachel Kum who is an aspiring entrepreneur and a beauty pageant titleholder who won the Miss Singapore Universe 2009 title.- Products :...
Cosmetics
Cosmetics
Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and...
launch was filmed by Channel News Asia which featured her special guest and friend, Eduardo Saverin
Eduardo Saverin
Eduardo P. Saverin is a Brazilian-born American internet entrepreneur and investor. Saverin is best known for co-founding Facebook, along with Mark Zuckerberg, Dustin Moskovitz, and Chris Hughes...
(Co-founder of Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
). Rachel brand's most notable product is the CC Cream (Color Control) which is the next generation BB cream
BB cream
BB cream, also known as Blemish Balm, Blemish Base or Beblesh Balm, is a cosmetic item sold mainly in East and Southeast Asia.Originally formulated in Germany by Dr. med...
that has taken Asia by storm. Rachel K
Rachel K
Rachel K Cosmetics is a makeup and skin care brand from Singapore. The company called was founded by Rachel Kum who is an aspiring entrepreneur and a beauty pageant titleholder who won the Miss Singapore Universe 2009 title.- Products :...
CC cream collection was highly praised by many local and international celebrities and was also recommended by top Hong Kong based prominent makeup artist, Zing (makeup artist)
Zing
Zing or ZING may refer to:* Zing , Singapore-born and Hong Kong-based makeup artist* Zing , the 2010 Sweet Adelines International champion quartet* Zing , an Indian music TV channel...
, who is the appointed personal makeup artist for singers and actresses such as Zhang Ziyi
Zhang Ziyi
Zhang Ziyi is a Chinese film actress. Zhang is coined by the media as one of the Four Young Dan actresses in the Film Industry in China, along with Zhao Wei, Xu Jinglei, and Zhou Xun...
, Shu Qi
Shu Qi
Shu Qi is the stage name of a Taiwanese actress born Lin Li-Hui . Her stage name is occasionally romanized as Hsu Chi or Shu Kei . Her name is sometimes seen in the Western order as Qi Shu.-Early life:...
, Faye Wong
Faye Wong
Faye Wong is a highly successful and influential Chinese singer-songwriter and actress who is usually referred to as a diva . Early in her career she briefly used the stage name Shirley Wong . Born in Beijing, she moved to Hong Kong in 1987 and rose to stardom in the early 1990s by singing...
, Sammi Cheng
Sammi Cheng
Sammi Cheng Sau-Man is a Hong Kong Cantopop singer and actress. Having enjoyed much success in the Hong Kong music industry, Sammi has been known as a diva and has been one of the most successful female singer in Hong Kong since the 1990s. Her albums have sold more than 25 million copies through...
, Kelly Chen
Kelly Chen
Kelly Chen is a Hong Kong Cantopop singer and actress. Kelly has also been known as a diva in Asia. She has a great success in Asia Entertainment industry with nearly 20 million record sales of 38 albums...
, Angelababy and many more. In September 2010, Rachel K Cosmetics
Rachel K
Rachel K Cosmetics is a makeup and skin care brand from Singapore. The company called was founded by Rachel Kum who is an aspiring entrepreneur and a beauty pageant titleholder who won the Miss Singapore Universe 2009 title.- Products :...
was the main sponsor for 9 special contestants from Miss Universe 2009
Miss Universe 2009
Miss Universe 2009, the 58th Miss Universe pageant, was held at the Atlantis Paradise Island, in Nassau, Bahamas on August 23, 2009. It was the first time back to back victories in Miss Universe history: Stefanía Fernández of Venezuela, was crowned Miss Universe 2009 by outgoing titleholder Dayana...
for a promotional event for Formula 1 and Rachel K Cosmetics
Rachel K
Rachel K Cosmetics is a makeup and skin care brand from Singapore. The company called was founded by Rachel Kum who is an aspiring entrepreneur and a beauty pageant titleholder who won the Miss Singapore Universe 2009 title.- Products :...
in Singapore, supported by Singapore Grand Prix
Singapore Grand Prix
The Singapore Grand Prix is a motor race, currently in the calendar of the FIA Formula One World Championship. It is currently held in the Marina Bay area of Singapore...
and Resorts World Sentosa. Rachel K
Rachel K
Rachel K Cosmetics is a makeup and skin care brand from Singapore. The company called was founded by Rachel Kum who is an aspiring entrepreneur and a beauty pageant titleholder who won the Miss Singapore Universe 2009 title.- Products :...
is the first makeup brand in Asia to be marketed as a beauty queen's brand that is supported by pageants and beauty queens from around the world. In September 2011, Rachel K
Rachel K
Rachel K Cosmetics is a makeup and skin care brand from Singapore. The company called was founded by Rachel Kum who is an aspiring entrepreneur and a beauty pageant titleholder who won the Miss Singapore Universe 2009 title.- Products :...
collaborated with Singapore Grand Prix
Singapore Grand Prix
The Singapore Grand Prix is a motor race, currently in the calendar of the FIA Formula One World Championship. It is currently held in the Marina Bay area of Singapore...
and Marina Bay Sands to sponsor Leila Lopes, Miss Universe 2011
Miss Universe 2011
Miss Universe 2011, the 60th anniversary of the Miss Universe pageant, was held at the Credicard Hall in São Paulo, Brazil on September 12, 2011. Ximena Navarrete of Mexico crowned her successor, Leila Lopes of Angola, at the end of this event...
and 8 other beauty queens from the Miss Universe
Miss Universe
Miss Universe is an annual international beauty contest that is run by the Miss Universe Organization. The pageant is the most publicized beauty contest in the world with 600 million viewers....
pageant to promote Rachel K Cosmetics
Rachel K
Rachel K Cosmetics is a makeup and skin care brand from Singapore. The company called was founded by Rachel Kum who is an aspiring entrepreneur and a beauty pageant titleholder who won the Miss Singapore Universe 2009 title.- Products :...
and grace the Formula One events in Singapore. Rachel K
Rachel K
Rachel K Cosmetics is a makeup and skin care brand from Singapore. The company called was founded by Rachel Kum who is an aspiring entrepreneur and a beauty pageant titleholder who won the Miss Singapore Universe 2009 title.- Products :...
is now selling exclusively in Watsons Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
and Watsons Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
and selected retail outlets in Indonesia
Indonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...
and Malaysia.