Radio Disney is a radio network based in Burbank, California

Burbank, California

Burbank is a city in Los Angeles County in Southern California, United States, north of downtown Los Angeles. The estimated population in 2010 was 103,340....

 and headquartered out of the Disney Channel

Disney Channel

Disney Channel is an American basic cable and satellite television network, owned by the Disney-ABC Television Group division of The Walt Disney Company. It is under the direction of Disney-ABC Television Group President Anne Sweeney. The channel's headquarters is located on West Alameda Ave. in...

 headquarters on West Alameda Ave., from where it has been based since November 2008. Prior to that, the network was based in Dallas, Texas

Dallas, Texas

Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...

. Radio Disney broadcasts music and other content targeted at children and young teenagers under age 16; its format can be described as a youth-targeted contemporary hit radio

Contemporary hit radio

Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

. It is a subsidiary of The Walt Disney Company

The Walt Disney Company

The Walt Disney Company is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into...

.

Radio Disney is formatted like a traditional radio station, featuring prize giveaways (in which listeners can enter via phone, online and since 2008, text message) and occasional in-studio interviews called "Takeovers," which usually occur during the weekday late-afternoon timeslot.
Radio Disney was launched on November 18, 1996 (coinciding with Mickey Mouse

Mickey Mouse

Mickey Mouse is a cartoon character created in 1928 by Walt Disney and Ub Iwerks at The Walt Disney Studio. Mickey is an anthropomorphic black mouse and typically wears red shorts, large yellow shoes, and white gloves...

 and the release of his third cartoon Steamboat Willie

Steamboat Willie

Steamboat Willie is a 1928 American animated short film directed by Walt Disney and Ub Iwerks. It was produced in black-and-white by The Walt Disney Studio and released by Celebrity Productions. The cartoon is considered the debut of Mickey Mouse, and as his girlfriend Minnie, but the characters...

s 68th birthday) at 5:58 A.M.