Radox is a brand of bubble bath

Bubble bath

The term bubble bath can be used to describe aerated or carbonated baths, or to describe bathing with a layer of surfactant foam on the surface of the water and consequently also the surfactant product used to produce the foam....

 and shower gels available in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, Ireland

Ireland

Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...

, Czech Republic

Czech Republic

The Czech Republic is a landlocked country in Central Europe. The country is bordered by Poland to the northeast, Slovakia to the east, Austria to the south, and Germany to the west and northwest....

, Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, Malaysia and South Africa

South Africa

The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

. It comes in both bath salt

Bath salts

The term bath salts refers to a range of water-soluble, usually inorganic solid products designed to be added to a bath. They are said to improve cleaning, improve the experience of bathing, and serve as a vehicle for cosmetic agents...

 and liquid form. Unilever

Unilever

Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....

 agreed to buy the brand from Sara Lee in September, 2009

In June 2009 Radox launched the Be-Selfish campaign, alongside celebrity commentator Jenny Trent-Hughes to encourage women to take time out of their day for themselves.

In September 2009 Radox teamed up with celebrity author Kathy Lette

Kathy Lette

Kathy Lette is an Australian author who has written a number of bestselling books.Born in Sydney's southern suburbs, she first attracted attention in 1979 as the coauthor of Puberty Blues, a strongly autobiographical, proto-feminist teen novel about two 13-year-old southern suburbs girls...

 to write the novel ‘All Steamed Up’, that became available free online.

In January 2010 Radox picked BBC Radio 1

BBC Radio 1

BBC Radio 1 is a British national radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00pm including electronic dance, hip hop, rock...

 DJ Sara Cox

Sara Cox

Sara Cox , known as "Coxy", is an English TV presenter and radio DJ, most well known for presenting the breakfast show on BBC Radio 1 between 2000 and 2003...

to front the Radox Be-Selfish campaign. Encouraging new mums to take time out of their day to enjoy an hour to themselves.

The first product produced by Radox was a salts foot bath in 1908 - nowadays it produces many different products such as liquid soap, deodorant, shower gels and a wide range of bubble baths.

External links

• Official Radox website - official Radox website;
• http://www.be-selfish.co.uk - Be-Selfish Campaign official Website;