Rafal Ohme
Encyclopedia
Psychology
Psychology is the study of the mind and behavior. Its immediate goal is to understand individuals and groups by both establishing general principles and researching specific cases. For many, the ultimate goal of psychology is to benefit society...
, expert in persuasion
Persuasion
Persuasion is a form of social influence. It is the process of guiding or bringing oneself or another toward the adoption of an idea, attitude, or action by rational and symbolic means.- Methods :...
and unconscious processes. In 1995-1996 he held the Fulbright Scholarship at Kellogg School of Management
Kellogg School of Management
The Kellogg School of Management is the business school of Northwestern University in Evanston, Illinois, downtown Chicago, Illinois and Miami, Florida. Kellogg offers full-time, part-time, and executive programs, as well as partnering programs with schools in China, India, Hong Kong, Israel,...
where he learned advertising from Brian Sternthal. In 1996-2003 he visited Robert Zajonc from Department of Psychology at Stanford University, and researched unconscious processing and emotions.
He lectures at Warsaw School of Social Psychology and works at the Institute of Psychology at the Polish Academy of Sciences
Polish Academy of Sciences
The Polish Academy of Sciences, headquartered in Warsaw, is one of two Polish institutions having the nature of an academy of sciences.-History:...
.
He is a member of Advertising Research Foundation
Advertising Research Foundation
The Advertising Research Foundation is a nonprofit industry association for creating, aggregating, synthesizing and sharing knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies...
, American Advertising Association, European Academy of Advertising, Association of Consumer Research, NeuroPsychoEconomics as well as Association of Scientific Study on Consciousness, Society of Personality and Social Psychology, American Psychological Society, European Association of Experimental Social Psychology.
He wrote New Mind of Consumer (in press), Unconscious Affect (2007-Ed.), Subliminal Facial Information (2003), and trilogy Automaticity (2001, 2003, 2003 – Ed.).
He was a guest speaker during EXPO 2000
Expo 2000
Expo 2000 was a World's Fair held in Hanover, Germany from Thursday, June 1 to Tuesday, October 31, 2000. It was located on the Hanover fairground , which is famous for hosting CeBIT...
and EUROPALIA 2001 as well as at seminars and workshops in USA, Great Britain, The Netherlands, Germany, Spain, Portugal, Finland, Belgium, Poland, Ireland, Austria, Hungary, Czech Republic, Ukraine, Denmark, Montenegro, Russia and France.
For his scientific achievements he was awarded by the Prime Minister of Poland, as well as by the President of Poland.
In 1997 he founded Human Mind and Brain Applied Research Center (HMB-ARC) and in 2003 Laboratory & Co (LAB). HMB-ARC adopts cutting-edge scientific discoveries, and creates innovative marketing research instruments. LAB is a research company that integrates neuro and conventional approaches in copy-testing. www.testdifferent.com
In 2009 he organized the NEUROCONNECTIONS conference – a global annual meeting to integrate neuromarketing companies and create a platform to exchange ideas and share experience between science and advertising business. www.neuroconnections.eu