Play is an upcoming Bollywood

Bollywood

Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai , Maharashtra, India. The term is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the total Indian film industry, which includes other production centers producing...

 thriller film directed by late Shamin Desai, and will be based on Media

Media

Media may refer to:- Communications :* Media , tools used to store and deliver information or data** Advertising media, various media, content, buying and placement for advertising...

 and Politics

Politics

Politics is a process by which groups of people make collective decisions. The term is generally applied to the art or science of running governmental or state affairs, including behavior within civil governments, but also applies to institutions, fields, and special interest groups such as the...

, following the lines from Rann

Rann

Rann is a fictional planet in the Polaris star system of the whose capitol city is Ranagar. Rann is most famous for being the adopted planet of the Earth explorer and hero Adam Strange and for their teleportation device called the Zeta Beam...

. The film stars Emraan Hashmi

Emraan Hashmi

Emraan Anwar Hashmi is a Filmfare Award-nominated Indian actor who appears in Bollywood films.- Early life :Hashmi was born to Anwar Hashmi and Maherahh Hashmi. His father is a Muslim while his mother a Roman Catholic. After briefly changing his first name to Farhan, he decided to keep his...

, Neha Dhupia

Neha Dhupia

Neha Dhupia is an Indian actress who appears in Bollywood films. She is a former beauty queen and winner of Femina Miss India 2002.-Early life:...

, Sagarika Ghatge

Sagarika Ghatge

Sagarika Ghatge is an Indian actress. She was born in Kolhapur, Maharashtra, in a maratha family and went to Chatrapati Shahu Vidyalaya in Kolhapur until 8th grade. She completed her 10th and 12th grades at Mayo College Girls School, Ajmer, Rajasthan and her graduation from HR college, Mumbai...

 and Aditya Pancholi

Aditya Pancholi

Aditya Pancholi is an Indian film actor working in Hindi Cinema. Aditya has also proved his worth in many villainous roles as well, the recent being Dum Maro Dum. His performance in Yes Boss and the double role in Jung was very well received.-Early life:He's the son of the filmmaker Rajan...

. It was earlier titled 24x7 Raftaar, though after the death of director Desai, the producers of the film retitled it.

Premise

The storyline is based on the life of an acclaimed news Reporter (Emraan Hashmi

Emraan Hashmi

Emraan Anwar Hashmi is a Filmfare Award-nominated Indian actor who appears in Bollywood films.- Early life :Hashmi was born to Anwar Hashmi and Maherahh Hashmi. His father is a Muslim while his mother a Roman Catholic. After briefly changing his first name to Farhan, he decided to keep his...

). His personal life and television talk show are at the pinnacle of success. His show is constantly in the limelight for expose's on politics to prostitution to the underground activities of Delhi. His life takes a U-turn when his bosses find his show to be too controversial for primetime TV... His next assignment offered by a dynamic media tycoon (played by Aditya Pancholi

Aditya Pancholi

Aditya Pancholi is an Indian film actor working in Hindi Cinema. Aditya has also proved his worth in many villainous roles as well, the recent being Dum Maro Dum. His performance in Yes Boss and the double role in Jung was very well received.-Early life:He's the son of the filmmaker Rajan...

) plunges him into a vortex of violence in a deadly game of cat and mouse. Beneath the veneer of glamour, money, power and the enviable life of media, lays a truth that is at once unbelievable and shocking.

Cast

• Emraan Hashmi
  Emraan Hashmi
  Emraan Anwar Hashmi is a Filmfare Award-nominated Indian actor who appears in Bollywood films.- Early life :Hashmi was born to Anwar Hashmi and Maherahh Hashmi. His father is a Muslim while his mother a Roman Catholic. After briefly changing his first name to Farhan, he decided to keep his...
  
   as Reporter Sam Grover
• Neha Dhupia
  Neha Dhupia
  Neha Dhupia is an Indian actress who appears in Bollywood films. She is a former beauty queen and winner of Femina Miss India 2002.-Early life:...
  
  
• Sagarika Ghatge
  Sagarika Ghatge
  Sagarika Ghatge is an Indian actress. She was born in Kolhapur, Maharashtra, in a maratha family and went to Chatrapati Shahu Vidyalaya in Kolhapur until 8th grade. She completed her 10th and 12th grades at Mayo College Girls School, Ajmer, Rajasthan and her graduation from HR college, Mumbai...
  
  
• Aditya Pancholi
  Aditya Pancholi
  Aditya Pancholi is an Indian film actor working in Hindi Cinema. Aditya has also proved his worth in many villainous roles as well, the recent being Dum Maro Dum. His performance in Yes Boss and the double role in Jung was very well received.-Early life:He's the son of the filmmaker Rajan...
  
  as Media Tycoon
• Dune Kossatz
• Genna Cloud
• Dunay Nortje

Production

The film was earlier titled 24x7 Raftaar, by director Shamin Desai. Though after death of director Desai, the film was rumored to be shelved. Though on Diwali 2011, distributors Percept Picture Company, it was announced the film was re-produced, currently under-production, and retitled to Play. In Delhi, the film will complete shooting as soon as Emraan Hashmi completes his schedule for Jannat 2.

External links

• 24x7 Raftaar (Bollywood Hungama)