Ramdhenu is a TV channel specialising in music of northeast India. It was launched in October 1, 2011 and is a part of the Pride East Entertainments Pvt. Ltd. based in Guwahati

Guwahati

Guwahati, Pragjyotishpura in ancient Assam formerly known as Gauhati is a metropolis,the largest city of Assam in India and ancient urban area in North East India, with a population of 963,429. It is also the largest metropolitan area in north-eastern India...

, Assam

Assam

Assam , also, rarely, Assam Valley and formerly the Assam Province , is a northeastern state of India and is one of the most culturally and geographically distinct regions of the country...

. It is the first ever satellite music TV channel of the northeast India. The channel broadcast music videos in Assamese

Assamese language

Assamese is the easternmost Indo-Aryan language. It is used mainly in the state of Assam in North-East India. It is also the official language of Assam. It is also spoken in parts of Arunachal Pradesh and other northeast Indian states. Nagamese, an Assamese-based Creole language is widely used in...

 and other northeastern languages.

Launch

The channel was launched in a cultural program organized at the Sarusajai Stadium of Guwahati. Several prominent artists from Bollywood

Bollywood

Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai , Maharashtra, India. The term is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the total Indian film industry, which includes other production centers producing...

along with other parts of the country as well as from Assam performed in the cultural events.