Raymond Savignac, often just abbreviated to "Savignac", was a French

France

The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 graphic artist famous for his commercial poster

Poster

A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be...

s. He was born on November 6, 1907 in Paris

Paris

Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...

, and died on October 31, 2002 in Trouville-sur-Mer

Trouville-sur-Mer

Trouville-sur-Mer, commonly referred to as Trouville, is a commune in the Calvados department in the Basse-Normandie region in northwestern France.Trouville-sur-Mer borders Deauville...

 (Calvados

Calvados

The French department of Calvados is part of the region of Basse-Normandie in Normandy. It takes its name from a cluster of rocks off the English Channel coast...

), aged 94. His work is distinguished by a humorous simplicity.

Self-taught, he started designing posters under the direction of Cassandre, but met his greatest success with the poster for Yoplait

Yoplait

Yoplait is a brand of yogurt produced by a company owned by two French holdings, SODIAAL and PAI Partners.-History:In 1964, 100,000 French farmers merged their regional dairy cooperatives to sell nationally. In 1965, two co-ops, "Yola" and "Coplait", merged, becoming "Yoplait"...

 yogurt, which featured the udders of a cow directly supplying the "milk yogurt" with milk.

Another famous poster was called "La Guerre des boutons" (War of Buttons).

A permanent display of his work may be found at the Montebello Museum in Trouville

Trouville-sur-Mer

Trouville-sur-Mer, commonly referred to as Trouville, is a commune in the Calvados department in the Basse-Normandie region in northwestern France.Trouville-sur-Mer borders Deauville...

, where he spent his last years. There is also a beachfront walk dedicated to him. Many of his posters depicted the Norman

Normandy

Normandy is a geographical region corresponding to the former Duchy of Normandy. It is in France.The continental territory covers 30,627 km² and forms the preponderant part of Normandy and roughly 5% of the territory of France. It is divided for administrative purposes into two régions:...

seaside town. These works can be seen there. His murals can be seen also around town.

(Translated mostly from French Wikipedia)