Red Herring Surf is a brand of surfwear

Surfing

Surfing' is a surface water sport in which the surfer rides a surfboard on the crest and face of a wave which is carrying the surfer towards the shore...

 in Tasmania

Tasmania

Tasmania is an Australian island and state. It is south of the continent, separated by Bass Strait. The state includes the island of Tasmania—the 26th largest island in the world—and the surrounding islands. The state has a population of 507,626 , of whom almost half reside in the greater Hobart...

, Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

. It is strongly involved in local youth culture, sponsoring a local band and taking part in surf events. Tasmanian surfer Bill Thwaites founded the company in 1971, originally naming his store Seaworld. The store name was changed to its present form as more stores opened in the 1990s. Red Herring Surf was the first surf store opened in Tasmania, and now has over fifty employees. Since beginning operation in Hobart

Hobart

Hobart is the state capital and most populous city of the Australian island state of Tasmania. Founded in 1804 as a penal colony,Hobart is Australia's second oldest capital city after Sydney. In 2009, the city had a greater area population of approximately 212,019. A resident of Hobart is known as...

 in 1971, the company has expanded with six stores now open, within the cities of Burnie

Burnie, Tasmania

- Sport :Australian rules football is popular in Burnie. The city's team is the Burnie Dockers Football Club in the Tasmanian State League.Rugby union is also played in Burnie. The local club is the Burnie Rugby Union Club. They are the current Tasmanian Rugby Union Statewide Division Two Premiers...

, Launceston

Launceston, Tasmania

Launceston is a city in the north of the state of Tasmania, Australia at the junction of the North Esk and South Esk rivers where they become the Tamar River. Launceston is the second largest city in Tasmania after the state capital Hobart...

, Clarence, Glenorchy

City of Glenorchy

The City of Glenorchy is a Local Government Area of Tasmania which covers several northern suburbs of Hobart including the suburb of Glenorchy by the same name. The city is managed by Glenorchy City Council. Current mayor is Stuart Slade.- History :...

, and Hobart

City of Hobart

The City of Hobart is a Local Government Area of Tasmania, Australia. It is one of three local government areas covering the metropolitan area of the state capital, Hobart.-Government:...

.