Red Ventures is an American marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 services company incorporated in the State of South Carolina

South Carolina

South Carolina is a state in the Deep South of the United States that borders Georgia to the south, North Carolina to the north, and the Atlantic Ocean to the east. Originally part of the Province of Carolina, the Province of South Carolina was one of the 13 colonies that declared independence...

. The company acquires customers for providers of home, consumer, business, automotive, remodeling, financial and educational services. These service providers include DirecTV

DirecTV

DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. ...

, ADT Security Services

ADT Security Services

ADT Security Services, originally American District Telegraph, now also known as simply ADT, is a division of Tyco International and a worldwide supplier of electronic security systems, fire alarm systems, communication systems, and integrated building management systems.-History:There were many...

, and HughesNet. In terms of revenue, as of 31 December 2007, Red Ventures is one of the fastest growing private companies in the United States, with growth of 5,863.9% from 2004 through 2007.

Red Ventures’ corporate headquarters is located in Indian Land, South Carolina

Indian Land, South Carolina

Indian Land is a fast-growing suburb in the northern neck of Lancaster County, South Carolina, United States. It lies just south of Ballantyne in southern Charlotte and east of Fort Mill. It is a major suburb of both Rock Hill and Charlotte. Its proximity to Ballantyne has enabled Indian Land to...

. The company has additional locations in Miami, Florida

Miami, Florida

Miami is a city located on the Atlantic coast in southeastern Florida and the county seat of Miami-Dade County, the most populous county in Florida and the eighth-most populous county in the United States with a population of 2,500,625...

; and San Antonio, Texas

San Antonio, Texas

San Antonio is the seventh-largest city in the United States of America and the second-largest city within the state of Texas, with a population of 1.33 million. Located in the American Southwest and the south–central part of Texas, the city serves as the seat of Bexar County. In 2011,...

.

Vertical markets

Red Ventures operates businesses in the following vertical markets:

• Home & Consumer Services
  • DirectStarTV
  • Security Choice
  • Home Services Corp.
  • Satellite Star Internet
• Business Services
  • Premier Growth Solutions
• Automotive
  • Modern Consumer
• Home Remodeling
• Financial Services
• Education
  • Education Enrollment Services
• International
  • Direct Solutions

Brief history

• 1999: Red F, the precursor to Red Ventures, was founded by Ric Elias and Dan Feldstein, who met while working at Cendant Corporation.
• 2000: Following the dot-com implosion of mid-2000, Red F, which began as an online discount and loyalty program, evolved into a marketing consulting firm. Clients included BellSouth
  BellSouth
  BellSouth Corporation is an American telecommunications holding company based in Atlanta, Georgia. BellSouth was one of the seven original Regional Bell Operating Companies after the U.S...
  
  , LendingTree
  LendingTree
  LendingTree is an online lending exchange. LendingTree is a web-based company that operates an online lending marketplace that facilitates matching borrowers and lenders...
  
   and DirecTV.
• 2003: Elias and Feldstein launched another business, Red Ventures. The idea behind it was to acquire new customers on behalf of service-related brands, beginning with DirecTV.
• 2004: Red F was ranked twenty-first overall and first among marketing companies on the 2004 Inc. 500.
• 2005: Red F was sold to its management team so Elias and Feldstein could focus on developing Red Ventures
• 2007: Red Ventures was ranked fourth overall and first among advertising and marketing companies on the 2007 Inc. 500.
• 2008: Red Ventures acquired Modern Consumer, which operates a lead generation and distribution network for the automotive finance market; and Red Ventures was ranked 17th overall and second among advertising and marketing companies on the 2008 Inc. 500.

Corporate culture

Red Ventures’ corporate culture combines a focus on measurement and profitability with an entrepreneurial mindset that promotes new ideas and innovation from its employees. The organization is flat, with decision-making dispersed among small, autonomous divisions formed around the company's verticals and marketing channels. More than 90% of employees arrived with no expertise in their current fields; the company’s preference is to hire talented people and train them. On average, Red Ventures hires 3% of applicants following multiple, extensive interview sessions with a cross-section of employees.

Philanthropy

In 2006, Red Ventures embarked on a philanthropic project called Lives Linked. The mission of the nonprofit organization is to help reduce world poverty by using technology to improve the child sponsorship

Child sponsorship

Child sponsorship allows an individual, typically in a developed country, to sponsor, or fund a child in a developing country until the child becomes self-sufficient. This could mean financially supporting the education, health or security of the sponsored child, or in some cases all of these...

 programs of international aid organizations.

Corporate achievements

Red Ventures and members of its management team have received several awards honoring them for their accomplishments:

• In Inc. Magazine's 2008 "Inc. 500" list of the nation's fastest-growing private companies, Red Ventures ranked 17th overall and second among advertising and marketing companies. (August 2008)
• In Inc. Magazine’s 2007 “Inc. 500” list of the nation’s fastest-growing private companies, Red Ventures ranked fourth overall and first among advertising and marketing companies. (September 2007)
• CMO Dan Feldstein was named to the Charlotte Business Journal’s “Forty under 40” list (June 2007)
• DirectStarTV President Joe Peterson was named to the Charlotte Business Journal’s “Forty under 40” list (June 2008)
• Christy Durbin, president of Radio Sales Group and Education Enrollment Services, was a recipient of the Charlotte Business Journal’s Women in Business Achievement Award (July 2008)
• Red Ventures was ranked third among large companies on the Charlotte Business Journal's 2008 Best Places to Work list.
• Lorenzo Clark, Sales Director, was named to the Charlotte Business Journal's "40 Under 40" list (March 2010)
• Red Ventures ranked #1 in large companies on the Charlotte Business Journal's 2010 Best Places to Work list (November 2010)
• Elizabeth Hunter Persson, Senior Vice President, was a recipient of the Charlotte Business Journal’s Women in Business Achievement Award (May 2011)
• Red Ventures ranked #1 in large companies on the Charlotte Business Journal's 2011 Best Places to Work list (November 2011)