Redheads is an iconic Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

n brand of match

Match

A match is a tool for starting a fire under controlled conditions. A typical modern match is made of a small wooden stick or stiff paper. One end is coated with a material that can be ignited by frictional heat generated by striking the match against a suitable surface...

es originally manufactured in Richmond, Victoria

Richmond, Victoria

Richmond is a suburb in Melbourne, Victoria, Australia, 3 km south-east from Melbourne's central business district. Its Local Government Area is the City of Yarra...

 by Bryant and May

Bryant and May

For the Bryant and May series of crime mystery books, see the author Christopher Fowler.Bryant and May was a United Kingdom company created in the mid-nineteenth century specifically to make matches. Their original Bryant and May Factory was located in Bow, London...

 but now manufactured in Sweden

Sweden

Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

 by Swedish Match

Swedish Match

Swedish Match is a Swedish company based in Stockholm that makes snus, tobacco, cigars , Red Man Chewing Tobacco, dipping tobacco, matches and lighters. It was founded as Svenska Tändsticksaktiebolaget by Ivar Kreuger in 1917 in Jönköping...

. It is the top-selling brand in the country.

Matches were first produced by Bryant & May in Australia in 1909. The Redhead name applies to the red striking heads of the matches which were the introduced to Australia in 1946. The logo

Logo

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...

 on the matchbox depicted the head and shoulder of a redheaded

Red hair

Red hair occurs on approximately 1–2% of the human population. It occurs more frequently in people of northern or western European ancestry, and less frequently in other populations...

woman and has had four major updates since that time with a number of special issues also produced.