Reed Opera House and McCornack Block Addition
Encyclopedia
Salem, Oregon
Salem is the capital of the U.S. state of Oregon, and the county seat of Marion County. It is located in the center of the Willamette Valley alongside the Willamette River, which runs north through the city. The river forms the boundary between Marion and Polk counties, and the city neighborhood...
, Oregon
Oregon
Oregon is a state in the Pacific Northwest region of the United States. It is located on the Pacific coast, with Washington to the north, California to the south, Nevada on the southeast and Idaho to the east. The Columbia and Snake rivers delineate much of Oregon's northern and eastern...
, United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. Since its grand opening on September 27, 1870, the Reed Opera House has served as a performing arts center and shopping mall. The Italianate
Italianate architecture
The Italianate style of architecture was a distinct 19th-century phase in the history of Classical architecture. In the Italianate style, the models and architectural vocabulary of 16th-century Italian Renaissance architecture, which had served as inspiration for both Palladianism and...
brick
Brick
A brick is a block of ceramic material used in masonry construction, usually laid using various kinds of mortar. It has been regarded as one of the longest lasting and strongest building materials used throughout history.-History:...
structure was added to the National Register of Historic Places
National Register of Historic Places
The National Register of Historic Places is the United States government's official list of districts, sites, buildings, structures, and objects deemed worthy of preservation...
in 1978.
Early history
Construction on the Reed Opera House began in 1869 and was completed in 1870 with G. W. Rhodes as the architect. The opera houseOpera house
An opera house is a theatre building used for opera performances that consists of a stage, an orchestra pit, audience seating, and backstage facilities for costumes and set building...
was built by Cyrus Adams Reed under a contract with the State of Oregon to provide space for the Oregon State Legislature
Oregon Legislative Assembly
The Oregon Legislative Assembly is the state legislature for the U.S. state of Oregon. The Legislative Assembly is bicameral, consisting of an upper and lower house: the Senate, whose 30 members are elected to serve four-year terms; and the House of Representatives, with 60 members elected to...
, the Oregon Supreme Court
Oregon Supreme Court
The Oregon Supreme Court is the highest state court in the U.S. state of Oregon. The only court that may reverse or modify a decision of the Oregon Supreme Court is the Supreme Court of the United States. The OSC holds court at the Oregon Supreme Court Building in Salem, Oregon, near the capitol...
, and the Oregon State Library
Oregon State Library
The Oregon State Library in Salem, is the library for the U.S. state of Oregon. The mission of the Oregon State Library is to provide quality information services to Oregon state government, provide reading materials to blind and print-disabled Oregonians, and provide leadership, grants, and other...
. During construction, however, Oregon elected officials decided not to comply with the previous administration's contract. Since the building was already close to completion, Reed made some changes to the plan and had seven shops included on the ground floor, an opera house on the second and third floors, and a hotel in the unused space.
The Reed Opera House officially opened with the inaugural
Inauguration
An inauguration is a formal ceremony to mark the beginning of a leader's term of office. An example is the ceremony in which the President of the United States officially takes the oath of office....
ball
Ball (dance)
A ball is a formal dance. The word 'ball' is derived from the Latin word "ballare", meaning 'to dance'; the term also derived into "bailar", which is the Spanish and Portuguese word for dance . In Catalan it is the same word, 'ball', for the dance event.Attendees wear evening attire, which is...
for Oregon Governor
Governor of Oregon
The Governor of Oregon is the top executive of the government of the U.S. state of Oregon. The title of governor was also applied to the office of Oregon's chief executive during the provisional and U.S. territorial governments....
La Fayette Grover
La Fayette Grover
La Fayette Grover was a Democratic politician and lawyer from the US state of Oregon. He was the fourth Governor of Oregon, serving from 1870 to 1877...
. It quickly became the center of Salem's entertainment and social life, playing host to touring plays, opera companies, political meetings, and community events. A number of notable performers made appearances, including local celebrity Hallie Parrish Hinges, artist/political cartoonist Thomas Nast
Thomas Nast
Thomas Nast was a German-born American caricaturist and editorial cartoonist who is considered to be the "Father of the American Cartoon". He was the scourge of Boss Tweed and the Tammany Hall machine...
, Susan B. Anthony
Susan B. Anthony
Susan Brownell Anthony was a prominent American civil rights leader who played a pivotal role in the 19th century women's rights movement to introduce women's suffrage into the United States. She was co-founder of the first Women's Temperance Movement with Elizabeth Cady Stanton as President...
, Mark Twain
Mark Twain
Samuel Langhorne Clemens , better known by his pen name Mark Twain, was an American author and humorist...
, presidents Rutherford B. Hayes
Rutherford B. Hayes
Rutherford Birchard Hayes was the 19th President of the United States . As president, he oversaw the end of Reconstruction and the United States' entry into the Second Industrial Revolution...
and Benjamin Harrison
Benjamin Harrison
Benjamin Harrison was the 23rd President of the United States . Harrison, a grandson of President William Henry Harrison, was born in North Bend, Ohio, and moved to Indianapolis, Indiana at age 21, eventually becoming a prominent politician there...
and John Philip Sousa
John Philip Sousa
John Philip Sousa was an American composer and conductor of the late Romantic era, known particularly for American military and patriotic marches. Because of his mastery of march composition, he is known as "The March King" or the "American March King" due to his British counterpart Kenneth J....
's band.
On April 20, 1900, the Reed Opera House theater officially closed. This was due to the nearby construction of the Grand Theater, which had more modern amenities and a ground floor entrance. Soon afterwards, Joseph Meyers and Sons, who leased the property from E.P. McCornack, and who had purchased Reed's interest in the building in 1885, converted the theater and the majority of the retail space into a department store
Department store
A department store is a retail establishment which satisfies a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice of multiple merchandise lines, at variable price points, in all product categories...
. In 1902, McCornack added a two-story building to the Reed Opera House in order to house a furniture store. In 1920, both buildings were purchased and occupied by Miller's Department Store.
Recent history
Miller's Department Store continued to occupy the buildings until 1976. At that time, the buildings were purchased by realtor Coburn Grabenhorst Sr. and architects Phil Settecase and Howard Smith. At the cost of USDUnited States dollar
The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....
$1,000,000, the buildings were updated to assume their present configuration.
The new layout of the Reed included a number of retail boutiques and restaurants on the lower level, first floor, mezzanine, and second floor. It prospered until a large mall
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...
was built nearby in the late 1980s. Because of ensuing financial difficulty, the deeds to the Reed Opera House and the McCornack addition were turned over to the bank that financed the redevelopment
Urban renewal
Urban renewal is a program of land redevelopment in areas of moderate to high density urban land use. Renewal has had both successes and failures. Its modern incarnation began in the late 19th century in developed nations and experienced an intense phase in the late 1940s – under the rubric of...
. In 1993, Bourne Properties purchased the deeds to the Reed Opera House.
Roger Yost, a former marketing vice president of Jantzen Apparel, purchased the Reed Opera House from Bourne Properties in 2003. Since he gained ownership, he has undertaken a remodeling project to expand the building, as well as to restore some of its original features. He has remodeled what is now known as the Trinity Ballroom and the kitchen for USD $50,000 and modernized the elevators for USD $175,000. He replicated the rooftop pediment
Pediment
A pediment is a classical architectural element consisting of the triangular section found above the horizontal structure , typically supported by columns. The gable end of the pediment is surrounded by the cornice moulding...
, corona
Cornice
Cornice molding is generally any horizontal decorative molding that crowns any building or furniture element: the cornice over a door or window, for instance, or the cornice around the edge of a pedestal. A simple cornice may be formed just with a crown molding.The function of the projecting...
, and architectural brackets
Bracket (architecture)
A bracket is an architectural member made of wood, stone, or metal that overhangs a wall to support or carry weight. It may also support a statue, the spring of an arch, a beam, or a shelf. Brackets are often in the form of scrolls, and can be carved, cast, or molded. They can be entirely...
of the original building for USD $180,000, having won a USD $100,000 prize from a contest sponsored by Salem's Urban Renewal agency to assist with the restoration
Building restoration
Building restoration describes a particular treatment approach and philosophy within the field of architectural conservation. According the U.S...
. In addition to remodeling, Yost added a number of vintage advertisements for his former employer, Jantzen Swimwear (as it was formerly known), throughout the public areas of the Reed.