Reef sandals
Encyclopedia
Reef sandals are a brand of casual sandals, known as flip-flops. Two Argentine brothers, Fernando and Santiago Aguerre, created their brand in the 1980s to support their active lifestyles. Their involvement in the surfing
scene led them to open their own surf shop in Argentina in the 1970s. Eventually they moved from Argentina to the San Diego beach community of La Jolla, California
. This is where Reef began. Starting out with $4000, the brothers set out to create what is marketed as the world's best active sandal. Their product became popular amongst surfers and beach goers. Reef has subsequently grown into one of the world's leading active sandal manufacturer.
In 1995 the company had grown considerably and expanded their operations, moving into an 80000 square feet (7,432.2 m²) San Diego facility.
While the initial market was primarily surfers and beach denizens, Reef sandals began popping up in the skate
, snowboarding
, and mainstream fashion scene. The company now promotes sporting gear from boards and footwear to active clothing as well. Reef launched their women's sandal line in 1998 and in 2002 also launched their logo program including hoodies, T-shirts, caps and beanies for both men and women. The success of the logo program launched a move into a complete men's clothing line and a womens bar.
Co-founder Fernando Aguerre is currently president over the International Surfing Association
and is working towards the sport's Olympic
participation.
Reef is owned by VF Corporation.
Surfing
Surfing' is a surface water sport in which the surfer rides a surfboard on the crest and face of a wave which is carrying the surfer towards the shore...
scene led them to open their own surf shop in Argentina in the 1970s. Eventually they moved from Argentina to the San Diego beach community of La Jolla, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
. This is where Reef began. Starting out with $4000, the brothers set out to create what is marketed as the world's best active sandal. Their product became popular amongst surfers and beach goers. Reef has subsequently grown into one of the world's leading active sandal manufacturer.
In 1995 the company had grown considerably and expanded their operations, moving into an 80000 square feet (7,432.2 m²) San Diego facility.
While the initial market was primarily surfers and beach denizens, Reef sandals began popping up in the skate
Skate
Skates are cartilaginous fish belonging to the family Rajidae in the superorder Batoidea of rays. There are more than 200 described species in 27 genera. There are two subfamilies, Rajinae and Arhynchobatinae ....
, snowboarding
Snowboarding
Snowboarding is a sport that involves descending a slope that is covered with snow on a snowboard attached to a rider's feet using a special boot set onto mounted binding. The development of snowboarding was inspired by skateboarding, sledding, surfing and skiing. It was developed in the U.S.A...
, and mainstream fashion scene. The company now promotes sporting gear from boards and footwear to active clothing as well. Reef launched their women's sandal line in 1998 and in 2002 also launched their logo program including hoodies, T-shirts, caps and beanies for both men and women. The success of the logo program launched a move into a complete men's clothing line and a womens bar.
Co-founder Fernando Aguerre is currently president over the International Surfing Association
International Surfing Association
The International Surfing Association is recognized by the International Olympic Committee as the world governing authority for surfing and all its waveriding disciplines, including bodyboard, kneeboard, longboard, tandem, skimboard and bodysurf...
and is working towards the sport's Olympic
Olympic Games
The Olympic Games is a major international event featuring summer and winter sports, in which thousands of athletes participate in a variety of competitions. The Olympic Games have come to be regarded as the world’s foremost sports competition where more than 200 nations participate...
participation.
Reef is owned by VF Corporation.