Refeudalization
Encyclopedia
Refeudalization is the process of recovering mechanisms and relationships that used to define feudalism
Feudalism
Feudalism was a set of legal and military customs in medieval Europe that flourished between the 9th and 15th centuries, which, broadly defined, was a system for ordering society around relationships derived from the holding of land in exchange for service or labour.Although derived from the...

. Because the term "feudalism" is slightly ambiguous, "refeudalization" is ambiguous, too.

In the modern era, the term "refeudalization" is used for policies that give special privileges to organized groups such as NGOs.

Jürgen Habermas
Jürgen Habermas
Jürgen Habermas is a German sociologist and philosopher in the tradition of critical theory and pragmatism. He is perhaps best known for his theory on the concepts of 'communicative rationality' and the 'public sphere'...

’s theory of the public sphere is based on his research into the bourgeois class of the 18th century in Great Britain, France and Germany.
He defined the public sphere as a virtual or imaginary community which does not necessarily exist in any identifiable space. In its ideal form, the public sphere is "made up of private people gathered together as a public and articulating the needs of society with the state".
The public sphere is the source of public opinion needed to "legitimate authority in functioning democracy". Habermas made a distinction between lifeworld and system. The public sphere is part of the lifeworld and it is the immediate setting of the individual social actor, and Habermas opposed any analysis which uncoupled the interdependence of the lifeworld.

Habermas’ analysis is based on an oral bias; he believed that the public sphere can be most effectively constituted and maintained through dialogue, acts of speech, debate and discussion. In his further reflections, Habermas claims that public debate can be animated by “opinion-forming associations” which are voluntary associations, social organizations such as from churches, sports clubs, groups of concerned citizens, grassroots movements, trade unions – to counter or refashion the messages of authority.
This public sphere began to form first in Britain at the end of the 17th century. It resulted in the Licensing Act (1695), which allowed newspapers to print what they want without the Queen’s censorship. However there were still strict laws. But the sphere is seen as a crucial enabler for this to happen.

"Publicity once meant the exposure of political domination before public reasoning; publicity [here Habermas uses the English word] sums up the reactions of a non-binding goodwill. The bourgeois public sphere readopts feudal qualities in proportion to its formation by public relations [in English]: the "offering agents" display representative expenditure in front of compliant customers. Publicity imitates that aura of personal prestige and preternatural authority which the representative public sphere had once imparted.
A "refeudalization" of the public sphere must be discussed in another, more exact sense. The integration of mass entertainment and advertising, which in the form of public relations already assumes a "political" character, subjugates namely even the state under its code. Because private companies suggest to their customers in consumer decisions the consciousness of citizens, the state has to "appeal to" its citizens like consumers. Thus the public use of violence also solicits publicity."
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