ReignCom is an electronics

Electronics

Electronics is the branch of science, engineering and technology that deals with electrical circuits involving active electrical components such as vacuum tubes, transistors, diodes and integrated circuits, and associated passive interconnection technologies...

 and entertainment

Entertainment

Entertainment consists of any activity which provides a diversion or permits people to amuse themselves in their leisure time. Entertainment is generally passive, such as watching opera or a movie. Active forms of amusement, such as sports, are more often considered to be recreation...

 company. Headquartered and based in South Korea

South Korea

The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...

, ReignCom is the parent company of mp3 player manufacturer iriver

Iriver

iriver is a consumer electronics company headquartered in South Korea and widely known for its digital audio players and other portable media devices....

, as well as Yurion and Funcake Entertainment Services. Seven former Samsung

Samsung

The Samsung Group is a South Korean multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea...

 executives created the company in 1999 and made its IPO on the KOSDAQ

KOSDAQ

KOSDAQ is a trading board of Korea Exchange in South Korea established in 1996. Initially set up by Korea Financial Investment Association as an independent stock market from the Korean Stock Exchange, it was benchmarked from the American counterpart, NASDAQ.KOSDAQ is an electronic stock market,...

, a Korean stock exchange, in 2003. Duk-Jun Yang, the founder, is CEO.

ReignCom announced in May 2006 that it would adjust its focus toward handheld mobile gaming. It has reported sluggish sales for its music player business, including a loss of 35.58 billion (US$36.68 million) in 2005, compared with a net profit of 43.46 billion in 2004.

In 2009, ReignCom changed its company name to iRiver.