Renova (brand)
Encyclopedia
Renova is a Portuguese
company that produces paper consumption goods (such as tissues
and toilet paper
). It is based in the city of Torres Novas
, located in Médio Tejo
, a NUTS3 subregion belonging to Centro region.
It is one of the most well-known industry brands inside and outside of the country. Their products are sold and advertised in countries like Japan
, France
, the UK
, the United States
, Belgium
, and Spain
.
(first launched in 2002) that made use of sex appeal to sell toilet paper - something other companies didn't dare to do before. The campaign, using photos made by the French photographer François Rousseau
, received special attention of the French magazine Photo
, which promoted a photographic contest inspired by it (and sponsored by the company).
Portugal
Portugal , officially the Portuguese Republic is a country situated in southwestern Europe on the Iberian Peninsula. Portugal is the westernmost country of Europe, and is bordered by the Atlantic Ocean to the West and South and by Spain to the North and East. The Atlantic archipelagos of the...
company that produces paper consumption goods (such as tissues
Facial tissue
Facial tissue and paper handkerchief refers to a class of soft, absorbent, disposable papers that is suitable for use on the face. They are disposable alternatives for cloth handkerchiefs...
and toilet paper
Toilet paper
Toilet paper is a soft paper product used to maintain personal hygiene after human defecation or urination. However, it can also be used for other purposes such as blowing one's nose when one has a cold or absorbing common spills around the house, although paper towels are more used for the latter...
). It is based in the city of Torres Novas
Torres Novas
Torres Novas is a municipality in Portugal with a total area of 270.0 km² and a total population of 37,155 inhabitants.The municipality is composed of 17 parishes, and is located in the district of Santarém. The city of Torres Novas has about 15,000 inhabitants. This city has a castle...
, located in Médio Tejo
Médio Tejo
Médio Tejo is a NUTS3 subregion of the Centro Region, in Portugal. Médio Tejo is also one of Portugal urban communities . The capital city and its most important city is Tomar.-Municipalities:...
, a NUTS3 subregion belonging to Centro region.
It is one of the most well-known industry brands inside and outside of the country. Their products are sold and advertised in countries like Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
, the UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Belgium
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...
, and Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
.
Products
Renova's main products are tissues for domestic and sanitary use such as toilet paper, kitchen rolls, napkins, handkerchiefs, facials. Renova is also present in feminine hygiene products, wet wipes, and printing & writing paper. A major success in recent years is the unique Renova Black Toilet Tissue.Brand
It became known to a wider public (outside of Portugal) through an advertising campaignAdvertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication...
(first launched in 2002) that made use of sex appeal to sell toilet paper - something other companies didn't dare to do before. The campaign, using photos made by the French photographer François Rousseau
François Rousseau
François Rousseau is a professional French painter and photographer.He started in painting for almost ten years, before turning to photography in 1995...
, received special attention of the French magazine Photo
Photo (French magazine)
Photo is a French magazine , about photography, previously published 10 times a year by Hachette Filipacchi Médias, and currently owned by Magweb. It concentrates on the artistic aspects of photography, rather than technical aspects...
, which promoted a photographic contest inspired by it (and sponsored by the company).
- 2007 Renova spans its sales over 50 international markets, with 40% to 50% of sales outside its domestic market.
- 2006 For the first time, a Renova product is reviewed by major national newspapers and fashion magazines across the globe.
- 2005 After launching Renova Black, the first black toilet paper ever, new trade channels across the globe become interested in the product.
- 2004 Renova Belgium starts its operations in Belgium and Luxembourg.
- 2003 Renova launches its first moist toilet paper product lines.
- 2002 Renova France starts operations in France, using its innovative “Fresh&Clean” toilet paper as main market driver.
- 1999 ISO 14001 certification, for environmental compliance, is granted to Renova SA, which becomes the first company with such certification in Spain and Portugal.
- 1998 Launch of the first toilet paper in the world integrating micro-droplets of smoothing cream (“Renova Fresh&Clean”).
- 1995 Major branding reform takes place, with all products starting to carry the brand name “Renova”.
- 1990 Renova España SA begins its operations in Spain.
- 1989 The first modern cross-category line of products is launched (“Renova Class”).
- 1979 Mill number 2 is inaugurated.
- 1970 First feminine hygiene line of products is launched (“Reglex”).
- 1961 The modification of the business structure is completed: from office paper to disposable household and body paper products.
- 1958 The company launches “Renova Super”, the best selling product of the company ever.
- 1950 Acquisition of a dedicated high voltage power line complementing the main energy source of the factory: the river.
- 1943 A new group of stockholders takes hold of the company. Renova – Fábrica de Papel do Almonda, SA is born.
- 1939 Foundation of the private company Fábrica de Papel do Almonda Lda.
- 1818 David Ardisson chose the Renova brand as the watermark for the first sheet of paper manufactured on the banks of Almonda river, Torres Novas