Research International is a market research

Market research

Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...

 company, founded in 1962 By Eileen Cole and part of the Kantar Group

Kantar Group

Kantar, based in UK, was founded in 1993 as the Market Research, Insight and Consultancy Division of WPP plc, a London-based public company. It is a network of 13 specialist companies, with around 28,500 employees working in 100 countries across various research and consultancy disciplines...

, the parent company for WPP

WPP Group

WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...

's worldwide information and consultancy interests. Research International has offices in 50 countries and employs approximately 2,500 people across the world. Research International specializes in qualitative

Qualitative research

Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such...

 and quantitative

Quantitative research

In the social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to...

 custom market research. It has experience in most major sectors, particularly consumer packaged goods, retail, new media, financial services, energy and utilities, technology, the postal sector and telecommunications.

The London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 office of Research International is based in the More London

More London

More London is a new development on the south bank of the River Thames, immediately south-west of Tower Bridge in London. The southern exit is on Tooley Street....

 estate. Research International's genesis was the market research division of Unilever

Unilever

Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....

.

Bob Meyers is CEO of the company.

Five main areas of specialization

Research International structures services around five main areas:

(1) Innovation Management

(2) Brand Experience

(3) Market Strategy

(4) Market Survey

(5) Service Measurement

External links

• Research International
• Research International France
• http://www.research-network.org.uk/resources/summer04.pdf Eileen Cole Obituary page 7