responDesign, Inc is software development company that focused on "Games That Are Good For You." Originally founded in 2003 by Ted Spooner

Ted Spooner

Ted Spooner is Chief Executive Officer and co-founder of responDESIGN. Spooner has a Masters in Business Administration from Portland State University and, amongst other things, was the CFO of First Tech Credit Union.-Corillian:...

, Phineas Barnes and Daryn Chapman in Portland Oregon around Phineas's idea to create a virtual personal trainer for video game consoles. The result was Yourself!Fitness

Yourself!Fitness

Yourself!Fitness is an exercise program, or exergaming title developed by Portland, Oregon based Respondesign. It was published first for the Xbox, and later for the PlayStation 2 and PC by Respondesign; and in 2008 a port for Wii as My Fitness Coach was released by Ubisoft and alongside a...

 a game/program that guided users through a series of workouts to better their health. Noted as one of the pre-eminent fitness gaming, or exergaming

Exergaming

Exergaming or exer-gaming is a term used for video games that are also a form of exercise. Exergaming relies on technology that tracks body movement or reaction. The genre has been credited with upending the stereotype of gaming as a sedentary activity, and promoting an active lifestyle...

 titles, it continues to garner attention as a popular serious game

Serious game

A serious game is a game designed for a primary purpose other than pure entertainment. The "serious" adjective is generally prepended to refer to products used by industries like defense, education, scientific exploration, health care, emergency management, city planning, engineering, religion,...

. In 2006, the company made a deal with McDonald's

McDonald's

McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

 to distribute four of its "Yourself|Fitness" titles with the restaurant chain's healthy meals for a period of four weeks.

Legal

In 2004, responDesign inc. was sued, along with Microsoft

Microsoft

Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

, by writer Roger Avary

Roger Avary

Roger Avary is a Canadian film and television producer, screenwriter, olive farmer and director in the American mass media industry. He was behind the screenplays of the films Silent Hill and Beowulf...

. The suit centered on the alleged use of one of Avery's ideas, Virtual Yoga, for a game created in partnership by responDesign and Microsoft. Chief Executive of the company, Ted Spooner, claimed this allegation was bogus.