Rethink (record label)
Encyclopedia
Re:think was an imprint label of under EMI
. It signed several acts, including This World Fair
, The Colour, Sarah Masen
and Switchfoot
. Re:think is well-known for supporting the ONE Campaign
as well as the lowercase people
Justice Fund.
, with the intention of marketing artists outside of the usual CCM
box. "I never really wanted to be associated with it as a genre," he says.
With this vision in place, Peacock signed on and developed acts like Sarah Masen
and Switchfoot
. However, just before the release of Switchfoot's first record, The Legend of Chin
, Re:Think was bought out by CCM industry magnate, Sparrow Records
, thus halting Peacock's vision for the time being. Subsequently, the artists signed to Re:Think were marketed primarily to the Christian music scene. "When Sparrow bought re:think Records, it was evident that our music wasn't going to be in the hands of everybody," says Jon Foreman
, frontman of the Switchfoot. "As a Christian, I have a lot to say within the walls of the church. But also, as a Christian, I've got a lot to say just about life in general."
EMI
The EMI Group, also known as EMI Music or simply EMI, is a multinational music company headquartered in London, United Kingdom. It is the fourth-largest business group and family of record labels in the recording industry and one of the "big four" record companies. EMI Group also has a major...
. It signed several acts, including This World Fair
This World Fair
This World Fair was a rock act based out of Minneapolis, Minnesota. The line-up included the singer-songwriter Chris Kalgren , along with a touring band consisting of Alexander Young and Matt Lennander . This World Fair internationally released their first full-length album, self-titled This...
, The Colour, Sarah Masen
Sarah Masen
Sarah Masen is a singer/songwriter originally from the suburbs of Detroit, Michigan, but has for several years lived in Nashville, Tennessee with her husband, author David Dark, and their three children. Initially signed to Charlie Peacock's re:think label, and subsequently to Word, she is now...
and Switchfoot
Switchfoot
Switchfoot is an American rock band from San Diego, California. The band's members are Jon Foreman , Tim Foreman , Chad Butler , Jerome Fontamillas , and Drew Shirley .After early successes in the Christian rock scene, Switchfoot first gained mainstream...
. Re:think is well-known for supporting the ONE Campaign
ONE Campaign
The ONE Campaign is an international, nonpartisan, non-profit organization which aims to increase government funding for and effectiveness of international aid programs....
as well as the lowercase people
Lowercase people
lowercase people is an organization that is divided into three major divisions: The lp Online Magazine, lp apparel, and the lowercase people Justice Fund. The organization was founded by the alternative rock band Switchfoot...
Justice Fund.
History
Re:Think was founded in 1996 by music industry veteran Charlie PeacockCharlie Peacock
Charlie Peacock is an American singer-songwriter, pianist, record producer, session musician and author. While growing up in California Peacock was inspired by John Coltrane and began playing the piano. After completing his education, Peacock formed a band and began a career as a professional...
, with the intention of marketing artists outside of the usual CCM
Contemporary Christian music
Contemporary Christian music is a genre of modern popular music which is lyrically focused on matters concerned with the Christian faith...
box. "I never really wanted to be associated with it as a genre," he says.
With this vision in place, Peacock signed on and developed acts like Sarah Masen
Sarah Masen
Sarah Masen is a singer/songwriter originally from the suburbs of Detroit, Michigan, but has for several years lived in Nashville, Tennessee with her husband, author David Dark, and their three children. Initially signed to Charlie Peacock's re:think label, and subsequently to Word, she is now...
and Switchfoot
Switchfoot
Switchfoot is an American rock band from San Diego, California. The band's members are Jon Foreman , Tim Foreman , Chad Butler , Jerome Fontamillas , and Drew Shirley .After early successes in the Christian rock scene, Switchfoot first gained mainstream...
. However, just before the release of Switchfoot's first record, The Legend of Chin
The Legend of Chin
The Legend of Chin is the first studio album by the alternative rock band Switchfoot. It was released on June 17, 1997 under independent label re:think Records, which was distributed by Sparrow Records.-Track listing:...
, Re:Think was bought out by CCM industry magnate, Sparrow Records
Sparrow Records
-Background:Sparrow Records was founded in 1976 by Billy Ray Hearn, then A&R director at Myrrh Records. Purchased by EMI in 1992, it is now part of the EMI Christian Music Group, and has been named by Billboard Magazine as "America's Best Christian Music Record Label"...
, thus halting Peacock's vision for the time being. Subsequently, the artists signed to Re:Think were marketed primarily to the Christian music scene. "When Sparrow bought re:think Records, it was evident that our music wasn't going to be in the hands of everybody," says Jon Foreman
Jon Foreman
Jonathan Mark Foreman is the lead singer, lead guitarist, main songwriter and co-founder of the alternative rock band Switchfoot. He started Switchfoot in 1996 with drummer Chad Butler and bassist Tim Foreman ....
, frontman of the Switchfoot. "As a Christian, I have a lot to say within the walls of the church. But also, as a Christian, I've got a lot to say just about life in general."