Reuben Sutherland
Encyclopedia
Reuben Sutherland is a British VJ
, director and visual artist, specialising in mixing up live action and animation.
Sutherland has made music video
s for The Doves, Phoenix Foundation
and Röyksopp
(their single Happy Up Here
). He also created videos for the New Zealand based independent record label Flying Nun Records
. He has directed various TV commercials through the production company Joyrider.
Together with noise artist Dan Hayhurst, Sutherland formed Sculpture, a visual and musical group which does live zoetrope
-video art performances with a record player and a camera. Hayhurst plays improvised music with tape loop
s and effects equipment. Sculpture has performed in festivals and clubs in Europe, among which ATP
was one.
Works of Sutherland are being included in the tenth anniversary documentary about the All Tomorrow's Party Festival, published by Warp Records
.
Sutherland has directed commercials for Adidas
, Smirnoff
, IKEA
, T-Mobile
, Orange.
VJ (video performance artist)
VJing is a broad designation for realtime visual performance. Characteristics of VJing are the creation or manipulation of imagery in realtime through technological mediation and for an audience, in synchronization to music. VJing often takes place at events such as concerts, nightclubs, music...
, director and visual artist, specialising in mixing up live action and animation.
Sutherland has made music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
s for The Doves, Phoenix Foundation
Phoenix Foundation
The Phoenix Foundation is a libertarian foundation that has supported numerous attempts which at times have been violent to create independent enclaves based on libertarian principles and tax havens. The foundation was a started by Nevada based real estate millionaire Michael Oliver, his friend...
and Röyksopp
Röyksopp
Röyksopp is a Norwegian electronic music duo from Tromsø, formed in 1998. Since their inception, the band's line-up has included Svein Berge and Torbjørn Brundtland....
(their single Happy Up Here
Happy Up Here
"Happy Up Here" is a song by Röyksopp, released as free download from their album Junior. The one-track digital single was also released in selected stores on January 19, 2009, while the physical single and digital EP with remixes were released on March 16, 2009.The song samples Parliament's 1976...
). He also created videos for the New Zealand based independent record label Flying Nun Records
Flying Nun Records
Flying Nun Records is an independent record label formed in Christchurch, New Zealand in 1981 by music-store proprietor Roger Shepherd.-History:The label was formed in the flurry of new punk rock-inspired labels forming in the early 1980s...
. He has directed various TV commercials through the production company Joyrider.
Together with noise artist Dan Hayhurst, Sutherland formed Sculpture, a visual and musical group which does live zoetrope
Zoetrope
A zoetrope is a device that produces an illusion of action from a rapid succession of static pictures. The term zoetrope is from the Greek words "ζωή – zoe", "life" and τρόπος – tropos, "turn". It may be taken to mean "wheel of life"....
-video art performances with a record player and a camera. Hayhurst plays improvised music with tape loop
Tape loop
In music, tape loops are loops of prerecorded magnetic tape used to create repetitive, rhythmic musical patterns or dense layers of sound. Contemporary composers such as Steve Reich and Karlheinz Stockhausen used tape loops to create phase patterns and rhythms...
s and effects equipment. Sculpture has performed in festivals and clubs in Europe, among which ATP
All Tomorrow's Parties (music festival)
All Tomorrow's Parties is a music festival which takes place at Camber Sands holiday camp in East Sussex and Butlin's holiday camp in Minehead, Somerset, England....
was one.
Works of Sutherland are being included in the tenth anniversary documentary about the All Tomorrow's Party Festival, published by Warp Records
Warp Records
Warp, commonly referred to as Warp Records, is a pioneering independent British record label, founded in Sheffield in 1989, notable for discovering some of the more enduring artists in electronic music....
.
Sutherland has directed commercials for Adidas
Adidas
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...
, Smirnoff
Smirnoff
Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov , the son of illiterate Russian peasants. It is now distributed in 130 countries.Smirnoff products include vodka, flavored...
, IKEA
IKEA
IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the world's largest furniture retailer...
, T-Mobile
T-Mobile
T-Mobile International AG is a German-based holding company for Deutsche Telekom AG's various mobile communications subsidiaries outside Germany. Based in Bonn, Germany, its subsidiaries operate GSM and UMTS-based cellular networks in Europe, the United States, Puerto Rico and the US Virgin Islands...
, Orange.