RewardVille is Zynga

Zynga

Zynga is a social network game developer located in San Francisco, United States. The company develops browser-based games that work both stand-alone and as application widgets on social networking websites such as Facebook and MySpace....

’s virtual in-game currency and rewards program. Launched in March 2011, the program allows players to earn exclusive Zynga-specific points and coins they can spend within the game or to unlock virtual goods to use and gift to others. Sign up and log in is via Facebook Connect. Players can collect “zCoins” currency and “zPoints”, which can be used to upgrade a user's Zynga status. Players can earn as many as 80 zPoints per game or 300 zPoints total in one day, by playing Zynga games frequently as well as a broader selection of games.

RewardVille is available in French, Italian, German, Spanish, Portuguese, and English.

In a partnership with Lady Gaga

Lady GaGa

Stefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...

, virtual items such as a Lady Gaga Gyrosphere in CityVille

CityVille

CityVille is a casual social city-building simulation game developed by Zynga, and released in December 2010.The game is very similar to SimCity and Farmville,. The goal is to develop a city by farming, constructing buildings, and collecting rent...

, a Lipstick Gun in Mafia Wars

Mafia Wars

Mafia Wars is a multiplayer Social network game created by Zynga.In Mafia Wars the gamers play as gangsters building their own mafia. The players fight other players online and complete tasks to gain rewards and strength in the game. The game is a freemium game, meaning it is free to play normally...

and a Paws Up Statue for FrontierVille

FrontierVille

The Pioneer Trail, formerly known as FrontierVille is a simulation, role-playing video game available for play on social networking sites such as Facebook. It is developed by Zynga and was launched on June 9, 2010...

were available in RewardVille. It was the first time Zynga partnered with an artist to offer exclusive items.

In a partnership with Pizza Hut

Pizza Hut

Pizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including pasta, buffalo wings, breadsticks, and garlic bread....

, a $5 or more donation to benefit the World Hunger Relief campaign gave players a choice of a Food Wagon for use in FarmVille

FarmVille

FarmVille is a farming simulation social network game developed by Zynga in 2009. It is similar to Happy Farm, Farm Town,, and older games such as the Harvest Moon series...

, a Nutrition Center for use in CityVille, a Farm for use in Empires & Allies

Empires & Allies

Empires & Allies is a social network game that is Zynga's first combat and strategy game. The game, the first release by Zynga's Los Angeles studio, launched in twelve languages on June 1, 2011. G4TV.com writer Jake Gaskill called the release the "biggest launch of any Zynga title to date"...

, or a Merino Sheep for use in The Pioneer Trail.