Rex Records introduced the Rex record label

Record label

In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

 in 1965 to supply the Irish market with material by showbands, ballad singers, solo performers, and the like. Among the artists who had their first releases on Rex was Dana

Dana Rosemary Scallon

Dana Rosemary Scallon , known in her singing career simply as Dana, is an Irish singer and former Member of the European Parliament ....

, Ireland's 1970 Eurovision

Eurovision Song Contest

The Eurovision Song Contest is an annual competition held among active member countries of the European Broadcasting Union .Each member country submits a song to be performed on live television and then casts votes for the other countries' songs to determine the most popular song in the competition...

 contestant, whose winning entry, "All Kinds of Everything

All Kinds Of Everything

"All Kinds of Everything" is a song written by Derry Lindsay and Jackie Smith which as performed by Dana won the Eurovision Song Contest 1970. "All Kinds of Everything" represented a return to the ballad form from the more energetic performances which had dominated Eurovision the previous years...

," topped the British chart. Also released on Rex was a series of recordings by the band The Memories. The label ceased to operate in the early 1980s following Decca's purchase by PolyGram

PolyGram

PolyGram was the name of the major label recording company started by Philips from as a holding company for its music interests in 1945. In 1999 it was sold to Seagram and merged into Universal Music Group.-Hollandsche Decca Distributie , 1929-1950:...

. The label was similar to the classic Decca silver box on black background but with black REX logo on orange or blue background.