Rexair LLC
Encyclopedia
Rexair LLC is an American
manufacturer of home cleaning systems and is currently based in Troy, Michigan
. Rexair is predominately known for their production and marketing of vacuum cleaners.
Along with its corporate headquarters in Troy, Rexair also has manufacturing facilities in Cadillac, Michigan
and Toledo, Ohio
.
. In 1936, the company introduced a cleaning system with a water filtration
system, a feature that would become the focus of Rexair's marketing
, also renamed as the Rainbow. The "Rainbow" series of home cleaning systems was introduced in 1955 and became the company's flagship product, which it remains to this day.
In 1959, the company was purchased by businessman J.V. (Sandy) Sanders, who restructured the company to focus on direct marketing
of their products via independently owned distributors
. This system, known as "The Rainbow Opportunity", still remains to this date. Rexair's independent distributors and their independent dealers may use direct marketing techniques such as door to door lead generation, the use of referral gathering, and trade and home shows to get majority of their leads. Once a lead (name and contact information of prospect) is generated then the salespeople will attempt to contact this lead to schedule an appointment to show the Rainbow Cleaning System. A prospect is offered a gift for their time and no purchase of the Rainbow is necessary. Rexair teaches sales and marketing techniques through corporate distributor developers and through training seminars. The CEO Paul Vidovich and his staff also travel the world educating distributors on becoming more successful in the Rainbow business.
Rexair manufactures sales promotional tools and sells them to their independent distributors. The main promotional tool they advocate is "Talent Scouting" which is recruiting a prospect to join the organization as a salesperson.
During its 80 year history, Rexair has manufactured ten models of the Rainbow.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
manufacturer of home cleaning systems and is currently based in Troy, Michigan
Troy, Michigan
Troy is a city in Oakland County in the U.S. state of Michigan, and is a suburb of Detroit. The population was 80,980 at the 2010 census, making it the 11th-largest city in Michigan by population, and the largest city in Oakland County...
. Rexair is predominately known for their production and marketing of vacuum cleaners.
Along with its corporate headquarters in Troy, Rexair also has manufacturing facilities in Cadillac, Michigan
Cadillac, Michigan
Cadillac is a city in the U.S. state of Michigan and is the county seat of Wexford County. As of the 2000 census, the city population was 10,000. The city is situated at the junction of US 131, M-55 and M-115...
and Toledo, Ohio
Toledo, Ohio
Toledo is the fourth most populous city in the U.S. state of Ohio and is the county seat of Lucas County. Toledo is in northwest Ohio, on the western end of Lake Erie, and borders the State of Michigan...
.
History
The company was founded in 1929 by John W. Newcombe, who marketed a bagless vacuum cleanerVacuum cleaner
A vacuum cleaner, commonly referred to as a "vacuum," is a device that uses an air pump to create a partial vacuum to suck up dust and dirt, usually from floors, and optionally from other surfaces as well. The dirt is collected by either a dustbag or a cyclone for later disposal...
. In 1936, the company introduced a cleaning system with a water filtration
Filtration
Filtration is commonly the mechanical or physical operation which is used for the separation of solids from fluids by interposing a medium through which only the fluid can pass...
system, a feature that would become the focus of Rexair's marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
, also renamed as the Rainbow. The "Rainbow" series of home cleaning systems was introduced in 1955 and became the company's flagship product, which it remains to this day.
In 1959, the company was purchased by businessman J.V. (Sandy) Sanders, who restructured the company to focus on direct marketing
Direct marketing
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...
of their products via independently owned distributors
Independent contractor
An independent contractor is a natural person, business, or corporation that provides goods or services to another entity under terms specified in a contract or within a verbal agreement. Unlike an employee, an independent contractor does not work regularly for an employer but works as and when...
. This system, known as "The Rainbow Opportunity", still remains to this date. Rexair's independent distributors and their independent dealers may use direct marketing techniques such as door to door lead generation, the use of referral gathering, and trade and home shows to get majority of their leads. Once a lead (name and contact information of prospect) is generated then the salespeople will attempt to contact this lead to schedule an appointment to show the Rainbow Cleaning System. A prospect is offered a gift for their time and no purchase of the Rainbow is necessary. Rexair teaches sales and marketing techniques through corporate distributor developers and through training seminars. The CEO Paul Vidovich and his staff also travel the world educating distributors on becoming more successful in the Rainbow business.
Rexair manufactures sales promotional tools and sells them to their independent distributors. The main promotional tool they advocate is "Talent Scouting" which is recruiting a prospect to join the organization as a salesperson.
During its 80 year history, Rexair has manufactured ten models of the Rainbow.