Rising Tide Records was a record label

Record label

In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

 started by Doug Morris

Doug Morris

Doug Morris is an American music executive. He is the current Chairman and CEO of Sony Music Entertainment. He previously served as Chairman and CEO of the Universal Music Group from 1995 to 2011.-Life and career:...

, former head of Atlantic Records

Atlantic Records

Atlantic Records is an American record label best known for its many recordings of rhythm and blues, rock and roll, and jazz...

, and Daniel Glass

Daniel Glass

Daniel Glass is an American music industry executive whose output has included work with artists Billy Idol, Wilson Phillips, Sinéad O'Connor, Jon Secada, Warren Zevon, Blur, Goldfinger, Reel Big Fish, Erykah Badu, Baha Men, Kurupt, Susan Tedeschi, The Pretenders, Zakk Wylde’s Black Label Society,...

, who became President.

The label had success in breaking new artists, including the multi-platinum debut of Erykah Badu

Erykah Badu

Erica Abi Wright , better known by her stage name Erykah Badu , is an American singer-songwriter, record producer, and actress. Her work includes elements from R&B, hip hop and jazz. She is best known for her role in the rise of the neo soul sub-genre, and for her eccentric, cerebral musical...

, Billie Myers

Billie Myers

Billie Myers is an English rock singer-songwriter. She is probably best known for her 1998 transatlantic hit, "Kiss the Rain".-Biography:...

 and Lost Boyz. Recognizing the changing landscape of the industry, Glass strategically aligned Universal with such independent record labels as Kedar Entertainment, home to Erykah Badu, and Mojo Records

Mojo Records

Mojo Records was a California-based record label founded in 1995 by producer Jay Rifkin. It became a joint venture with Universal Music Group in 1996 and then sold to the Zomba Group in 2001, who placed it under their subsidiary Jive Records...

, home to platinum artist Reel Big Fish

Reel Big Fish

Reel Big Fish is an American ska punk band from Huntington Beach, California, best known for the 1997 hit "Sell Out". The band gained mainstream recognition in the mid-to-late 1990s, during the third wave of ska with the release of the gold certified album Turn the Radio Off. Soon after, the band...

 and the Cherry Poppin' Daddies

Cherry Poppin' Daddies

The Cherry Poppin' Daddies are an American band established in Eugene, Oregon, in 1989. Formed by Steve Perry and Dan Schmid , the band has experienced many membership changes over the years, with only Perry, Schmid and Dana Heitman currently remaining from the original line-up.The Daddies' music...

.

In 1995 it was founded and acquired by MCA Records

MCA Records

MCA Records was an American-based record company owned by MCA Inc., which later gave way to the larger MCA Music Entertainment Group , of which MCA Records was still part. MCA Records was absorbed by Geffen Records in 2003...

, which renamed the pop division as Universal Records

Universal Records

Universal Records was a record label owned by Universal Music Group, and it is now owned by Manny Patino and Michael Jackson, and operated as part of the Universal Motown Republic Group.-History:...

, but kept the Nashville branch open until March 1998. Acts on the Nashville branch included Matraca Berg

Matraca Berg

Matraca Maria Berg is an American country music singer and songwriter. She has released five albums: three for RCA Records, one for Rising Tide Records and one for Dualtone Records, and has charted in the top 40 of the U.S. Billboard country charts with "Baby, Walk On" and "The Things You Left...

, Scotty Emerick

Scotty Emerick

Walter Scott "Scotty" Emerick is an American country music artist, known primarily for his work with Toby Keith. In addition to penning several of Keith's singles, Emerick has also written for Sawyer Brown, George Strait and several other artists...

, The Buffalo Club, Rebecca Lynn Howard

Rebecca Lynn Howard

Rebecca Lynn Howard is an American country music artist. She has charted seven singles on the Billboard Hot Country Songs charts, and has released three studio albums...

, J.C. Jones, Delbert McClinton

Delbert McClinton

Delbert McClinton is an American blues rock and electric blues singer-songwriter, guitarist, harmonica player, and pianist....

, Tony Toliver

Tony Toliver

Charles Anthony "Tony" Toliver is an American country music singer.Toliver began playing bass guitar in his family's gospel group, but later began playing piano. He moved to Nashville, Tennessee at age 25 and held day jobs, until he was discovered by singer Dottie West...

, Jack Ingram

Jack Ingram

Jack Owen Ingram is an American Texas Country artist signed to Big Machine Records, an independent record label. He has released eight studio albums, one extended play, six live albums and eighteen singles. Although active since 1992, Ingram did not reach the U.S. country Top 40 until the late...

, Dolly Parton

Dolly Parton

Dolly Rebecca Parton is an American singer-songwriter, author, multi-instrumentalist, actress and philanthropist, best known for her work in country music. Dolly Parton has appeared in movies like 9 to 5, The Best Little Whorehouse in Texas, Steel Magnolias and Straight Talk...

, Kris Tyler

Kris Tyler

Kris Tyler is an American country music artist. Tyler has released one studio album; she also charted two singles on the Billboard Hot Country Singles & Tracks chart. Her highest charting single, "What a Woman Knows," peaked at #45 in 1997.-Albums:-Singles:-Music videos:-External links:*[ allmusic ]...

and Keith Sewell.