Rob Janoff
Encyclopedia
Rob Janoff is a graphic designer
of corporate logos and identities, printed advertisements and television commercials. He is known for his creation of the Apple logo.
In 1977, Janoff worked for Regis McKenna
as an art director and was tasked to design the logo for Apple Computer, creating an apple with a bite out of it, included so that people did not mistake the apple for a tomato or another fruit. He also created ads and printed materials for Apple. Later he did design work for both IBM
and Intel.
Graphic designer
A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures and...
of corporate logos and identities, printed advertisements and television commercials. He is known for his creation of the Apple logo.
In 1977, Janoff worked for Regis McKenna
Regis McKenna
Regis McKenna is best known for helping start several Silicon Valley firms during the 1970s and 1980s with his own marketing firm, Regis McKenna, Inc., founded in 1970. McKenna retired from consulting in 2000 and is concentrating his efforts on high tech entrepreneurial seed-ventures...
as an art director and was tasked to design the logo for Apple Computer, creating an apple with a bite out of it, included so that people did not mistake the apple for a tomato or another fruit. He also created ads and printed materials for Apple. Later he did design work for both IBM
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...
and Intel.
External links
- RobJanoff.com Rob Janoff's home page