Robbie Reiser
Encyclopedia
Robbie Reiser is the general manager for Roush Fenway Racing. Reiser is the son of Alice and the late John Reiser
John Reiser
John Reiser was a race car driver and successful businessman from Wisconsin. He founded Triton Trailers in Hartford, Wisconsin. He later founded Reiser Enterprises in Denver, North Carolina, in which he furthered the career of his son Robbie. Robbie was the crew chief in the NASCAR Sprint Cup...

, who served as general manager for Roush Racing's Busch and Craftsman Truck series race shops. Robbie is married to his wife Tracy, and has 3 children.

Racing career

Robbie started racing on the short tracks of Wisconsin
Wisconsin
Wisconsin is a U.S. state located in the north-central United States and is part of the Midwest. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michigan to the northeast, and Lake Superior to the north. Wisconsin's capital is...

. In 1984, he began driving late model
Late model
A "late model car" is a car which has been recently designed or manufactured, often the latest model. The term is broadly used in car racing, and often appears in common use, as in "The officer was driving an unmarked, late model sedan."There is no precise...

s. He won 14 different track, area and regional championships from 1990-1992.
From 1993 to 1997 his racing career culminated as a driver/owner in the NASCAR Busch Series
Busch Series
The NASCAR Nationwide Series is a stock car racing series owned and operated by the National Association of Stock Car Auto Racing. It is promoted as NASCAR's "minor league" circuit, and is a proving ground for drivers who wish to step up to the organization's "big leagues"; the Sprint Cup circuit...

. In 1995, at Talladega Superspeedway
Talladega Superspeedway
Talladega Superspeedway is a motorsports complex located north of Talladega, Alabama, United States. It is located on the former Anniston Air Force Base just outside the small city of Lincoln. It was constructed by International Speedway Corporation, a business controlled by the France Family, in...

, he was involved in an accident with Jeff Fuller

Crew chief

In 1997, Reiser decided to stop his racing career in the Busch Grand National Series, he put snowmobile racer Tim Bender in his car. Bender got hurt after the eighth race, so he put his former Wisconsin competitor Matt Kenseth
Matt Kenseth
Matthew Roy "Matt" Kenseth is an American stock car driver. Kenseth currently drives the No. 17 Crown Royal Ford Fusion in the NASCAR Sprint Cup Series for Roush Fenway Racing...

 in the drivers seat until Bender recovered. Reiser lost the 1994 late model track championship at Madison International Speedway
Madison International Speedway
The Madison International Speedway is a stock car racing oval in the town of Rutland in rural Oregon, Wisconsin a short distance off of Wisconsin Highway 138. The track is billed as "The Track of Champions" and "Wisconsin's Fastest Half Mile." The weekly program at the track runs on Friday...

 to Kenseth. Kenseth was quickly successful. Then Reiser and Kenseth combined for a second place finish in 1998 and a third place finish in 1999. In 2000, Jack Roush hired Kenseth, Reiser, and their entire Busch team to run full time in Winston Cup. The combination was again successful. They rapidly moved up the final points each year. In 2003 Kenseth and Reiser dominated to win the final Winston Cup championship as driver/crew chief.

General manager

Near the end of the 2007 season, Reiser was named the general manager for all five of Roush Fenway Racing's Nextel/Sprint Cup teams. His last race as crew chief was the Ford 400
2007 Ford 400
The 2007 Ford 400, the final race of the NASCAR NEXTEL Cup season for 2007 and the 2007 Chase for the NEXTEL Cup, was run on Sunday, November 18, 2007 at the Homestead-Miami Speedway in Homestead, Florida, located in Dade County outside Miami, the final event of the three day Ford Championship...

 at Homestead-Miami Speedway
Homestead-Miami Speedway
Homestead-Miami Speedway is a race track in Homestead, Florida southwest of Miami.Since 2002 Homestead has hosted the final races of the season in all three of NASCAR's series: the Sprint Cup Series, Nationwide Series, and the Camping World Truck Series...

 in Florida, which became the second victory of the season for driver Matt Kenseth
Matt Kenseth
Matthew Roy "Matt" Kenseth is an American stock car driver. Kenseth currently drives the No. 17 Crown Royal Ford Fusion in the NASCAR Sprint Cup Series for Roush Fenway Racing...

.

Trivia

  • According to an interview, Reiser is a devoted fan of former Green Bay Packers
    Green Bay Packers
    The Green Bay Packers are an American football team based in Green Bay, Wisconsin. They are members of the North Division of the National Football Conference in the National Football League . The Packers are the current NFL champions...

     head coach Vince Lombardi
    Vince Lombardi
    Vincent Thomas "Vince" Lombardi was an American football coach. He is best known as the head coach of the Green Bay Packers during the 1960s, where he led the team to three straight league championships and five in seven years, including winning the first two Super Bowls following the 1966 and...

     and likes to run his race team with the same winning attitude Lombardi had with the Packers.

External links

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