Robert Hoffman
Encyclopedia
Robert K. Hoffman was an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 businessperson and philanthropist
Philanthropist
A philanthropist is someone who engages in philanthropy; that is, someone who donates his or her time, money, and/or reputation to charitable causes...

, most notable for co-founding the influential humor magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

 National Lampoon.

Born in Dallas, Texas
Dallas, Texas
Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...

, Hoffman graduated from the St. Mark's School of Texas
St. Mark's School of Texas
The St. Mark's School of Texas is a nonsectarian preparatory day school for boys located in Preston Hollow, Dallas, Texas, USA. The School offers grades 1–12.-History:...

 in 1965. While a senior at Harvard, he was one of the three editors of The Harvard Lampoon who went on to co-found the National Lampoon in 1970. He served as its first managing editor
Managing editor
A managing editor is a senior member of a publication's management team.In the United States, a managing editor oversees and coordinates the publication's editorial activities...

 before attending the Harvard Business School
Harvard Business School
Harvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...

 as a Baker Scholar.

After graduation from business school, Hoffman joined his father, Edmund, in the company that became the Coca Cola Bottling Group (Southwest) Inc. The two helped build it into the country's fifth-largest Coca-Cola bottler before selling it in 1998. He chaired the Dallas Plan, a 30-year blueprint for reshaping the city of Dallas unanimously adopted by the City Council in December 1994, and served as board chairman of the Dallas Arboretum and Botanical Society for a critical five years ending in 1992.

After selling his share in National Lampoon in 1975 and using the proceeds to buy a Helen Frankenthaler painting, Hoffman amassed a world-renowned art
Art
Art is the product or process of deliberately arranging items in a way that influences and affects one or more of the senses, emotions, and intellect....

 collection that he and his wife, Marguerite, a former gallery director, donated in nearly its entirely to the Dallas Museum of Art
Dallas Museum of Art
The Dallas Museum of Art is a major art museum located in the Arts District of downtown Dallas, Texas, USA, along Woodall Rodgers Freeway between St. Paul and Harwood. In 1984, the museum moved from its previous location in Fair Park to the Arts District, Dallas, Texas...

 in 2005. The 224 pieces were valued at a minimum of $150 million. That gift, coupled with the Hoffmans' role in spearheading additional bequests of 550 objects from friends Cindy and Howard Rachofsky and Deedie and Rusty Rose, put them on Business Week magazine's list of the top 50 philanthropists for 2005. Marguerite and Robert were awarded the 2006 TACA Neiman Marcus Silver Cup Award for their civic contributions. This was the first time in TACA's history that a couple won the award.

The couple raised three daughters, Hannah and Augusta who are the daughters of Hoffman and wife Sally Timberlake Hoffman and Kate ; who all attended The Hockaday School
The Hockaday School
The Hockaday School is an independent, secular, college preparatory day and boarding school for girls located in Dallas, Texas, USA and surrounding areas...

. Hoffman died of leukemia
Leukemia
Leukemia or leukaemia is a type of cancer of the blood or bone marrow characterized by an abnormal increase of immature white blood cells called "blasts". Leukemia is a broad term covering a spectrum of diseases...

 in Dallas at age 59. Because of Robert's influential efforts at the St. Mark's School of Texas
St. Mark's School of Texas
The St. Mark's School of Texas is a nonsectarian preparatory day school for boys located in Preston Hollow, Dallas, Texas, USA. The School offers grades 1–12.-History:...

, a large donation was given in his name in order to build a new building.
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