Roco
Encyclopedia
Roco, based in Salzburg
Salzburg
-Population development:In 1935, the population significantly increased when Salzburg absorbed adjacent municipalities. After World War II, numerous refugees found a new home in the city. New residential space was created for American soldiers of the postwar Occupation, and could be used for...

, Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...

, is a manufacturer of model railway equipment.

History

The company was founded in 1960 by Ing. Heinz Rössler and started with a plastic Minitanks series. After export to the USA became successful, the model line was expanded with model trains in H0 scale and the smaller N scale
N scale
N scale is a popular model railway scale/track gauge. Depending upon the manufacturer , the scale ranges from 1:148 to 1:160. In all cases, the gauge is . The term N gauge refers to the track dimensions, but in the UK in particular N gauge refers to a 1:148 scale with track gauge modelling...

. TT scale was also subsequently added to the product line. The model rail product line covers many European countries, including Germany, Austria, Switzerland, Sweden and the Netherlands, and also the USA.

On July 15, 2005 ROCO Modellspielwaren GmbH was declared bankrupt. From July 25 the company continues as Modelleisenbahn GmbH, but still uses the Roco brand and associated logo.

On October 1, 2007, distribution of the 'Minitank' product series was assigned to the German model car manufacturer Herpa
Herpa
Herpa, or Herpa Miniaturmodelle GmbH, is a German manufacturer of die-cast model aircraft under the Herpa Wings trademark and plastic car models under the Herpa Cars & Trucks trademark. The mainstay of Herpa Wings is in the 1/500 scale, although models are also produced in the 1/400, 1/200, and...

.

Since February 2008 Modelleisenbahn also owns Fleischmann
Fleischmann (model railroads)
Fleischmann is a German manufacturer of model railway products.Fleischmann was founded in Nuremberg in 1887 by Jean Fleischmann, as a toy company. Their first model train, in O scale, was produced in 1938...

, which like Roco had gone bankrupt. The two companies continue as separate brands under Modelleisenbahn GmbH, while benefiting from economies of scale
Economies of scale
Economies of scale, in microeconomics, refers to the cost advantages that an enterprise obtains due to expansion. There are factors that cause a producer’s average cost per unit to fall as the scale of output is increased. "Economies of scale" is a long run concept and refers to reductions in unit...

through joined development projects, marketing and procurement.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK